<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
<aside> 🚀 Book a free strategy call
</aside>
On the call you'll receive:
WHAT THIS IS: a practical guide for ecommerce and D2C teams who want Claude to do the research, the drafts and the math across the whole growth loop: from understanding the buyer to product videos, creators, product pages and repeat purchases.
WHO IT'S FOR: founders, growth marketers, content and creator teams at ecommerce and D2C brands.
HOW TO USE IT: one chapter at a time, in order. Run the 3 prompts on your own data, fill in the template, tick the checklist, then move on. Examples are illustrative. Swap in your own data.
THE RULE: Claude drafts, you decide. Claude never invents numbers, reviews or results: it writes [NEEDS INPUT: what] instead.
| # | Chapter | You finish with |
|---|---|---|
| 01 | Customer Research | Your buyers' words, problems and reasons to buy |
| 02 | Brand & Product Positioning | One clear position per product |
| 03 | Offers & Messaging | Offers and messages for every audience |
| 04 | Content Strategy | A content plan for every product |
| 05 | Product Videos & Demonstrations | Video scripts that show the product working |
| 06 | Creator Marketing | A creator network with tracked results |
| 07 | TikTok, Reels & Shorts | A short-video plan for 3 platforms |
| 08 | Content Production & Publishing | A weekly production and publishing system |
| 09 | Product Pages & Conversion | Product pages that turn visits into orders |
| 10 | Customer Retention | Flows that keep customers after the first order |
| 11 | Repeat Purchases | A plan for the second and third order |
| 12 | Growth Measurement | One weekly growth review |
Claude writes, plans and analyzes. XERJ is a free, open-source search engine and memory for AI agents. It runs on your computer, indexes a folder and lets Claude search all of it, answering with the source file. Together: Claude works from your real store data, not from a few pasted lines.
curl -fsSL https://xerj.org/get | sh
claude mcp add --scope user xerj -- xerj mcp
xerj autoindex ./store-growth
Put everything in one folder: product reviews, support tickets, order exports, ad exports, creator results, email results, past campaigns. Then create one Claude Project and paste this as the instructions:
STORE CONTEXT
Brand: [what you sell, in one sentence]
Products: [hero products, prices, margins]
Customers: [who buys, in their words]
Main competitors: [list]
Channels today: [paid, creators, organic social, email, marketplaces]
Current numbers: [orders per week, conversion rate, average order value, repeat purchase rate]
Goal for the next 12 months: [revenue, customers]
Budget and team: [money, people, hours]
Rules: never invent numbers or reviews, write [NEEDS INPUT: what]. Search the XERJ index before answering and name the source file.
The idea: your best copy is already written by your customers. Reviews, support tickets and comments tell you why people buy, what almost stopped them and how they describe the result.
PROMPT 1.1. Search our reviews and support tickets in XERJ. List the 15 phrases customers use most when they praise us, the 10 problems they had before buying and the 10 doubts they had. Quote each one and name the source file.
PROMPT 1.2. Group our customers into 3 to 5 buyer types by why they buy. For each: the trigger, the main problem, the result they want and the words they use.
PROMPT 1.3. Search competitor reviews [paste or index]. List what customers love and hate about them that we could answer better.
BUYER TYPE
Name:
Trigger to buy:
Problem before:
Result they want:
Their words (3 quotes):
Main doubt:
Checklist: reviews and tickets indexed · top phrases listed · 3 to 5 buyer types written · competitor gaps found