<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
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On the call you'll receive:
WHAT THIS IS: a hands-on course for the people who do app marketing every day. Five modules in the order the work happens: set the strategy, make paid ads pay back, build a creator network, turn store visits into installs and keep the users you win. Every module has short lessons, ready prompts for Claude, a template and a checklist.
WHO IT'S FOR: app founders, growth marketers, UA managers and marketing teams at mobile apps and AI apps.
HOW TO USE IT: take one module a week. Run the prompts on your own data, fill in the templates and tick the checklist before you move on. Examples are illustrative. Swap in your own data.
THE RULE: Claude does the research, the drafts and the math. You make the calls. Claude never invents numbers, ratings or results: it writes [NEEDS INPUT: what] instead.
| # | Module | You finish with |
|---|---|---|
| 01 | Growth Strategy | One goal, one North Star metric and a channel plan |
| 02 | Paid Ads | A creative testing system and clear scale / stop rules |
| 03 | Creator Marketing | A creator network that brings new users every day |
| 04 | App Store Growth | Store pages that turn visits into installs |
| 05 | Retention | Loops that bring users back every week |
Claude writes, plans and analyzes. XERJ is a free, open-source search engine and memory for AI agents. It runs on your computer, indexes a folder and lets Claude search all of it, answering with the source file. Together: Claude works from your real data, not from a few pasted lines.
curl -fsSL https://xerj.org/get | sh
claude mcp add --scope user xerj -- xerj mcp
xerj autoindex ./app-growth
Put everything in one folder: store reviews, ad exports, creator results, analytics exports, past campaigns. Then create one Claude Project and paste this as the instructions:
APP CONTEXT
App: [what it does, in one sentence]
Category and main competitors: [list]
Users: [who installs and who pays, in their words]
The "aha" moment: [the first result that makes people stay]
Business model: [subscription, in-app purchases, ads, prices]
Current numbers: [installs per week, day-1 / day-7 / day-30 retention, trial to paid, revenue per user]
Channels today: [paid, creators, store, other]
Goal for the next 12 months: [users, revenue]
Budget and team: [money, people, hours]
Tracking: [attribution tool, analytics tool, events]
Rules: never invent numbers, write [NEEDS INPUT: what]. Search the XERJ index before answering and name the source file.
Lesson 1. One goal, one North Star. Pick one 12-month goal and one weekly metric that moves with it: usually active users who reach the "aha" moment, not installs.
Lesson 2. Find the biggest leak. Compare where you lose the most users: getting them, converting them on the store page, activating them or keeping them. The biggest leak decides your first quarter.
Lesson 3. Pick 2 channels, not 6. Most apps grow on one or two channels done well. Choose them by cost per retained user, not by cost per install.
PROMPT 1.1. Search our XERJ index for funnel, cohort and channel data. Suggest a 12-month goal and 3 North Star options. For each: why it moves with revenue, how we track it weekly and what could make it misleading.