<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
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On the call you'll receive:
WHAT THIS IS: one growth system for a mobile app, from the first view to the user who stays. Six parts in the order the work happens: position the app around one result, bring organic installs through creators, turn the App Store page into a converter, fix onboarding so new users reach value fast, build retention loops and measure growth from every channel.
WHO IT'S FOR: founders, growth and marketing leads at mobile apps and mobile games.
HOW TO USE IT: each part has the idea, a ready prompt for Claude, a template to fill in and a short worked example. The examples use an imaginary app ("a language learning app") so you can see the output. Swap in your own data.
THE RULE: Claude does the research, the drafts and the math. Your team makes the calls. Never let Claude invent numbers, ratings or results: it writes [NEEDS INPUT: what] instead.
| # | Part | What you get |
|---|---|---|
| 01 | App positioning | The one result users want, in their words |
| 02 | Organic acquisition | Installs from creators and organic short video |
| 03 | App Store conversion | A store page that turns visitors into installs |
| 04 | Onboarding and activation | New users reaching value in their first session |
| 05 | Retention | Loops that bring users back every week |
| 06 | Growth measurement | The numbers that decide what to scale |
Create one Claude Project, paste this as the project instructions and upload store reviews, onboarding screenshots and your last results.
APP CONTEXT
App: [what it does, in one sentence]
Users: [who installs, in their words]
The "aha" moment: [the first result that makes people stay]
Plans and prices: [free, trial, paid tiers]
Current numbers: [installs per week, day-1, day-7 and day-30 retention, trial to paid]
Top 3 use cases: [with a real example each]
Top 3 complaints: [from store reviews]
Banned claims: [anything we can't prove]
Tracking: [attribution tool, UTM rules, creator codes, events]
The idea: people install a result, not an app. Find the one result your best users came for and lead with it everywhere.
PROMPT 01. Read our store reviews and these user interviews [paste or search]. Find the result users mention most, the moment they first felt it, the words they use and the top reason people leave. Write 3 one-line positioning options in users' words and 3 proof points we can show in a video or on the store page.
| Option | The one result | Users' words | Proof | Who it's for |
|---|---|---|---|---|
Worked example (illustrative): for a language learning app, users don't say "lessons". They say "I ordered dinner in Spanish after 3 weeks".
The idea: your future users already watch someone every day. Creators who show the app working bring installs that keep coming.