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On the call you'll receive:
WHAT THIS IS: one system for building a marketing strategy your team can run. Six parts in the order the work happens: research your customers, map the market, find your positioning, write the messaging, pick the channels that bring growth and turn it all into a 90-day plan.
WHO IT'S FOR: founders, CMOs and marketing leads at ecom brands, AI products, apps and SaaS.
HOW TO USE IT: each part has the idea, a ready prompt for Claude, a template to fill in and a short worked example. The examples use an imaginary brand ("a meal kit brand") so you can see the output. Swap in your own data.
THE RULE: Claude does the research, the drafts and the math. Your team makes the calls. Never let Claude invent quotes, numbers or competitor facts: it writes [NEEDS INPUT: what] instead and shows its sources.
| # | Part | What you get |
|---|---|---|
| 01 | Customer research | Who buys, why, and the words they use |
| 02 | Market research | The market, every competitor and the gaps |
| 03 | Positioning | The position nobody owns yet |
| 04 | Brand messaging | Messages for every audience and every stage |
| 05 | Channel strategy | The channels that bring growth, scored |
| 06 | 90-day plan | A plan your team can run, week by week |
Create one Claude Project, paste this as the project instructions and upload reviews, sales call notes, support tickets and your last results.
BUSINESS CONTEXT
Business: [what you sell, in one sentence]
Customers: [who buys today]
Goal for the next 90 days: [revenue, users, orders, installs]
Current numbers: [traffic, conversion, revenue, CAC if known]
Budget and team: [people, hours, money]
What worked before: [channels, campaigns, results]
What didn't work: [and why we think so]
Banned claims: [anything we can't prove]
Tone: [3 words]
The idea: every good strategy starts with the words your customers already use. Research them before you write a single message.
PROMPT 01. Read these sources [paste or search reviews, call notes, tickets, survey answers]. Find: the top 5 jobs customers hire us for, the triggers that made them start looking, the top 5 objections, the alternatives they considered and the exact phrases they repeat. Quote each finding with its source. Group customers into 3 segments by need, not by demographics.
| Segment | Job to be done | Trigger | Top objection | Phrases they use | Share of customers |
|---|---|---|---|---|---|
Worked example (illustrative): for a meal kit brand, segment 1 is "busy parents who want dinner solved in 20 minutes", trigger "another week of takeaway".
The idea: you can't stand out until you know what everyone else says. Map the market before you pick a position.