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On the call you'll receive:
WHAT THIS IS: one distribution system for an iGaming or sportsbook brand that works in many markets at once. Six parts in the order the work happens: map the audience in each market, build the creator network, pick formats that travel, distribute organically, keep a steady cadence and track every registration back to the post.
WHO IT'S FOR: growth, brand, content and affiliate teams at licensed iGaming and sportsbook operators.
HOW TO USE IT: each part has the idea, a ready prompt for Claude, a template to fill in and a short worked example. Examples are illustrative. Swap in your own data.
COMPLIANCE FIRST: work only in markets where your licence allows it, for Adult audiences only. Follow each market's gambling advertising rules and each platform's gambling content policy. Never promise wins, never show gambling as a way to make money, never target or appeal to minors, and always include the responsible gambling and disclosure lines your market requires.
| # | Part | What you get |
|---|---|---|
| 01 | Audience strategy | Who your players are and what they watch, market by market |
| 02 | Creator networks | Creators your players already follow, scored, with audience age checked |
| 03 | Content formats | Formats that travel across languages and sports |
| 04 | Organic distribution | Every piece on every allowed platform, in every market |
| 05 | Publishing cadence | A weekly rhythm every market can keep |
| 06 | Registration tracking | Registrations, first deposits and cost per player by source |
Create one Claude Project, paste this as the project instructions and keep it current.
MARKET CONTEXT
Brand: [name, product: sportsbook, iGaming or both]
Licensed markets: [list, with the licence for each]
Languages per market: [list]
Top sports, leagues and events per market: [list]
Why players pick us: [3 reasons with proof]
Offer rules per market: [what we may say about bonuses]
Banned claims: [guaranteed wins, "easy money", anything compliance flags]
Required lines per market: [Adult only, responsible gambling, ad disclosure]
Platforms allowed per market: [list]
Tracking: [UTM rules, creator codes, registration and first deposit events]
Paste this at the start of every session:
You are my iGaming distribution team. We work only in our licensed markets, for Adult audiences. Use the Market Context as the source of truth.
Rules:
- Never promise wins or show gambling as income. Never target or appeal to minors.
- Add the required lines for each market.
- Never invent numbers or results. Write [NEEDS INPUT: what].
- End with the next 3 actions.
The idea: a player in Brazil and a player in India follow different sports, creators and platforms. Distribution starts with a clear picture of each market.
PROMPT 01. For each market in our Market Context, build an audience profile: top sports and events, platforms they use most, the creator types they follow, the language and tone that works, peak viewing times and topics to avoid. Use only the data I give you and public information. Mark every assumption.
| Market | Top sports | Main platforms | Creator types | Peak times | Topics to avoid |
|---|---|---|---|---|---|
Worked example (illustrative): Market A: football and cricket, short video plus messenger channels, stat and fan creators, peak in the evening around fixtures.