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On the call you'll receive:
WHAT THIS IS: a practical course for the person who owns app growth. Five modules in the order a CMO plans the work: set the strategy, build the acquisition engine, win the App Store, keep the users you win and measure what really drives growth. Each module has short lessons, ready prompts for Claude, templates to fill in and a checklist to close the module.
WHO IT'S FOR: CMOs, heads of growth and founders at mobile apps and mobile games.
HOW TO USE IT: take one module a week. Read the lessons, run the prompts on your own data, fill in the templates and tick the checklist before you move on. Examples use an imaginary app ("a fitness app") and are illustrative. Swap in your own data.
THE RULE: Claude does the research, the drafts and the math. You make the calls. Never let Claude invent numbers, ratings or results: it writes [NEEDS INPUT: what] instead.
| # | Module | You finish with |
|---|---|---|
| 01 | Strategy | A growth goal, a North Star metric and a one-page growth strategy |
| 02 | Acquisition | A channel mix that brings new users every day |
| 03 | App Store | A store presence that turns visits into installs |
| 04 | Retention | A lifecycle that brings users back every week |
| 05 | Analytics | A weekly growth dashboard and a decision rhythm |
Create one Claude Project for the course, paste this as the project instructions and upload store reviews, your funnel numbers and your last results.
APP CONTEXT
App: [what it does, in one sentence]
Category and main competitors: [list]
Users: [who installs and who pays, in their words]
The "aha" moment: [the first result that makes people stay]
Business model: [subscription, in-app purchases, ads, plans and prices]
Current numbers: [installs per week, day-1 / day-7 / day-30 retention, trial to paid, revenue per user]
Goal for the next 12 months: [users, revenue]
Team and budget: [people, hours, money]
Tracking: [attribution tool, analytics tool, events]
Lesson 1. Pick one goal and one North Star. Growth plans fail when every team chases a different number. Pick one 12-month goal and one North Star metric that moves with it: usually weekly active users who reach the "aha" moment, not installs.
Lesson 2. Know who you grow with. Split users by the job they hire the app for. One segment usually brings most of the value. Build the plan around it first.
Lesson 3. Find the growth gap. Compare where you lose most users: getting them, converting them on the store page, activating them or keeping them. The biggest leak decides the first quarter.
PROMPT 1.1. From our App Context and these numbers [paste funnel and cohort data], suggest a 12-month goal and 3 North Star metric options. For each: why it moves with revenue, how we measure it weekly and what could make it misleading.
PROMPT 1.2. Read our store reviews and user interviews [paste or search]. Group users into 3 segments by the job they hire the app for. For each: their words, what makes them stay, what makes them leave, their share of users and revenue. Mark every assumption.
ONE-PAGE GROWTH STRATEGY
Goal (12 months):
North Star metric:
Main segment:
The one result we're known for:
Biggest growth gap: [acquisition / store / activation / retention]
3 bets for the next 90 days:
What we stop doing:
How we review it: [weekly, owner]