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On the call you'll receive:
WHAT THIS IS: one system for turning every product into content that sells. Six parts in the order the work happens: position the product around one result, show it working in demos, turn customer stories into videos, brief creators, upgrade product pages with the best videos and track every purchase back to the video that sold it.
WHO IT'S FOR: ecom founders, DTC brands, online stores, marketplace sellers and ecom marketing leads.
HOW TO USE IT: each part has the idea, a ready prompt for Claude, a template to fill in and a short worked example. The examples use an imaginary brand ("a coffee brand with 8 products") so you can see the output. Swap in your own data.
THE RULE: Claude does the research, the drafts and the math. Your team makes the calls. Never let Claude invent reviews, ratings, prices or results: it writes [NEEDS INPUT: what] instead.
| # | Part | What you get |
|---|---|---|
| 01 | Product positioning | Every product built around the one result buyers want |
| 02 | Product demos | Demo scripts that show the product working |
| 03 | Customer stories | Real reviews turned into videos that sell |
| 04 | Creator briefs | Briefs creators can film from in one take |
| 05 | Product pages | Pages that turn video viewers into buyers |
| 06 | Purchase tracking | Every order tied to the video that sold it |
Create one Claude Project for the brand, paste this as the project instructions and upload your product data and 200+ reviews.
BRAND CONTEXT
Brand: [what you sell, in one sentence]
Hero products: [top 5 with price and margin]
Buyers: [who buys, in their words]
Top 3 buying reasons: [with review quotes]
Top 3 objections: [with quotes]
Proof: [review count, rating, guarantees]
Offer rules: [discount limits, bundles, free shipping threshold]
Banned claims: [medical, "best", "guaranteed", anything you can't prove]
Tone: [3 words]
Channels: [store, marketplace, TikTok Shop, Instagram, YouTube]
Tracking: [UTM rules, creator codes, order events]
The idea: buyers don't buy features. They buy one clear result. Every product needs a one-line promise built from what buyers already say.
PROMPT 01. For each hero product, read the reviews [paste or search] and find: the result buyers mention most, the moment they noticed it, the words they use for it and the top objection. Write a one-line promise for each product in buyers' words, plus 3 proof points we can show on screen. Never invent results.
| Product | The one result | Buyers' words | Proof on screen | Top objection |
|---|---|---|---|---|
Worked example (illustrative): for a cold brew concentrate, the result buyers mention most is "café coffee at home in 30 seconds".
The idea: a demo sells when the result shows up on screen fast. Show the product working in the first 5 seconds.