Gamma reached 100 million US dollars in ARR with around 50 people, and this playbook turns its micro-creator strategy into assets you can run.
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On the call you'll receive:
| In the post | Count | Where it lives on this page |
|---|---|---|
| Gamma hit 100 million US dollars in ARR with around 50 people | 1 | Section 1, the company figures table |
| Thousands of small creators | 1 | Section 1, the creator table. The count is not public |
| The CEO onboarded early creators himself, one to one over Zoom | 1 | Section 2, the sourced table |
| Late 2025: 70 million users, profitable, a 2.1 billion US dollar valuation | 3 | Section 1, the company figures table |
| Why micro-creators beat big names for a product people have to try | 1 | Section 1 |
| The 1:1 onboarding that made creators genuinely good at the product | 1 | Section 2, with two assets |
| What creators showed: real use cases, not feature lists | 1 | Section 3, with the use-case brief |
| Finding creators whose audience is your user | 1 | Section 4, with the creator scorecard |
| Turning creator videos into a library of use cases and ads | 1 | Section 5, with two assets |
| The numbers to track: trials, activation and paid conversion | 1 | Section 6, with two assets |
| A Claude workflow to run your first 30-creator programme | 1 | Section 7, with the plan prompt and a 60 day example |
| Copy and paste prompts | 9 | Two in section 2, one each in sections 3 and 4, two each in sections 5 and 6, one in section 7 |
| Lessons, what does not transfer, what is not public and the source appendix | 3 | The three sections after section 7 |
Jump to: Start here. The seven sections. What transfers and what does not. What is not public. Source appendix. How to use it every week. How this was made.
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How to run the prompts. Open Claude, or any AI chat tool. Copy one block. Paste your own details under the last line, which reads "Paste your inputs below this line:". Read the answer before you use it.
Before you use any of it. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy. Use public facts about creators. Never paste email addresses, bank details or a customer list.
How to read the labels. Company statement means Gamma or its CEO says it, and an outlet reports it with no audit. Reported means an outlet states it in its own voice. Claim means the source is a secondary writer with no named origin, or the sources disagree. Not public means no source opened has it. Recommended means advice from this page. Hypothesis means a reasoned guess with no public test.
Units. Every money figure in a worked example is in units. One unit is one pound, dollar or euro. Use your own currency.
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Gamma makes AI presentations, websites and social posts. It was founded in late 2020 and launched its product in 2022. TechCrunch gives both facts.
The post opens with company figures. This table holds every one the page relies on.
| Figure | What the sources state | Source and date | Label |
|---|---|---|---|
| Annual recurring revenue | Passed 100 million US dollars | TechCrunch, Julie Bort, 10 November 2025, reporting a post by the CEO on X | Company statement |
| Profit | The 100 million was reached profitably. No accounts are published | TechCrunch, 10 November 2025 | Company statement |
| People | About 50 employees | TechCrunch and SiliconANGLE, Kyt Dotson, both 10 November 2025 | Reported |
| Users | About 70 million. TechCrunch gives no date for the count | TechCrunch and SiliconANGLE, 10 November 2025 | Company statement |
| Funding | A Series B of 68 million US dollars at a valuation of 2.1 billion US dollars, led by Andreessen Horowitz | TechCrunch and SiliconANGLE, 10 November 2025 | Reported |
The post says late 2025. Every row above dates from 10 November 2025.
Where the sources differ