A Claude creative team of 100 specialist roles across the ten parts of making a product ad. Every role has the full prompt, what to give Claude and a completed example. A guide shows which roles to pick.

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On the call you'll receive:

Contents

In the post Count Where it lives on this page
Specialist roles 100 Every card in full, in sections 1 to 10
Parts of making a product ad 10 One section for each part, in the post's order
Customer and product research 10 roles Section 1
Buying objections 10 roles Section 2
Positioning and messaging 10 roles Section 3
Creative strategy 10 roles Section 4
Angles and hooks 10 roles Section 5
Scripts and demonstrations 10 roles Section 6
Creator briefs 10 roles Section 7
Production planning 10 roles Section 8
Editing and content reuse 10 roles Section 9
Reading the results 10 roles Section 10
The full prompt for every role 100 The fenced block in each card
What to give Claude 100 The Inputs line in each card
A completed example for every role 100 The Example line in each card
Guide to choosing the right roles 1 Choosing the right roles
Fixing a weak opening 1 Choosing the right roles, task row Weak opening
Planning a whole batch 1 Choosing the right roles, task row Plan a whole batch

Jump to: Start here. The shared Product Brief. The ten sections. Choosing the right roles. A complete Foldwell assignment. Evidence, claims and setup checks. How to use it every week. How this was made.

Start here

  1. Copy the blank Product Brief from the next section into a document. Fill what you can. Write unknown where you cannot.
  2. Open Choosing the right roles. Pick the row that matches today's problem.
  3. Open the first role in that row. Copy its fenced instruction into a new Claude chat.
  4. Paste your Product Brief and the inputs the card asks for under the last line. Send it.
  5. Read the answer. Check that every statement is labelled proven, assumed or unknown. Take each decision to the named person.

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How to run any role. Open a new chat in Claude, or any AI chat tool. Paste the fenced instruction first. Paste your Product Brief and inputs below its last line. Send it as one message. Use a new chat for each role. Save each answer in a file named with the role ID.

These are role briefs, not employees. Claude supports synthesis, planning, drafting and analysis. Human creators, editors and authorised media teams handle production, publication and spending. No role posts, spends or contacts anyone.

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Before you paste anything. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy.

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The shared Product Brief

Every role needs the same facts. The Product Brief holds them in one place. Paste it under every instruction.

The brief has twelve parts: audience, buying situation, product specifications, approved claims with sources, differentiators, price and offer, stock constraints, brand voice, channel objective, available footage, creator capacity and usage permissions. Three supporting records sit beside it: a claims ledger, an asset register and a review status record. They are not among the 100 roles.

The examples on this page use one fictional brand. Foldwell sells the Foldwell Carry 24, a travel backpack with a separate laptop compartment. Product version FW-V1. Claim IDs C01 to C08 stay the same everywhere.

The blank Product Brief