One library, eight short books, everything a marketing team needs, with a worked example, three templates and one checklist in each.
<aside> 🚀
🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
<aside> 🚀
</aside>
On the call you'll receive:
| In the post | Count | Where it lives on this page |
|---|---|---|
| One place for everything a marketing team needs | 1 | This page, from the library index to Book 08 |
| Books | 8 | Eight sections, Book 01 to Book 08, in the post's order |
| Customer and Market Insight | 1 | Book 01 |
| Positioning and Messaging | 1 | Book 02 |
| Marketing Strategy | 1 | Book 03 |
| Content and Creative | 1 | Book 04 |
| Short-Form and UGC | 1 | Book 05 |
| Paid Ads and Testing | 1 | Book 06 |
| Email and Lifecycle | 1 | Book 07 |
| Measurement and Experiments | 1 | Book 08 |
| How the job works | 8 | The opening of each book |
| A worked example | 8 | The Slow Roast example in each book, with fictional data |
| The templates | 24 | Three toggles in each book |
| The mistakes to avoid | 16 | Two in each book, under Mistakes to avoid |
| Read in order if building from scratch | 1 | Library index, the New brand route |
| Or pick the one hurting most | 1 | Library index, the Stalled growth and New hire routes |
| A checklist in every book | 8 | One toggle at the end of each book |
| Free access to all 8 books | 1 | This whole page |
Jump to: Start here. Library index. The eight books. How to use it every week. How this was made.
No time to choose? Open Book 02 and run the positioning statement builder. It takes about fifteen minutes.
<aside>
Built for. Founders and small marketing teams who need one working library for the whole marketing function.
Use it when. A brand is new, a growth number has stalled, or someone new joins the team.
How to run the prompts. Open Claude, or any AI chat tool. Copy one block. Paste your own details under the last line, which reads "Paste your inputs below this line:". Read the answer before you use it.
Before you use any of it. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy. Use public facts and your own notes. Never paste a customer list.
The worked example. Slow Roast is a fictional coffee subscription brand. It carries through all eight books. Every Slow Roast fact and number is invented and labelled "(example, fictional data)".
Units. Every money figure is in units. One unit is one pound, dollar or euro. Use your own currency.
Platform and legal rules. This page states no platform feature, policy or price. Check the current rules of each platform, and your local advertising and email law, before you publish or send anything.
</aside>
Eight books. Each one covers one job. Each one holds the same five parts: how the job works, a worked example, three templates, a checklist and the mistakes to avoid.
| Book | The job it does | Run it when |
|---|---|---|
| 01 Customer and Market Insight | Finds who buys and why | You are guessing about customers |
| 02 Positioning and Messaging | Says what the brand is for | Visitors do not see why to choose you |
| 03 Marketing Strategy | Picks the goal, channels and budget | The plan lists everything |
| 04 Content and Creative | Plans and briefs the content | Posting is random |
| 05 Short-Form and UGC | Makes short video with creators | Nobody knows the brand yet |
| 06 Paid Ads and Testing | Buys attention and tests it | Ad results are guesswork |
| 07 Email and Lifecycle | Talks to people who already joined | Subscribers leave quietly |
| 08 Measurement and Experiments | Keeps score and learns | Nobody trusts the numbers |
Three situations have a fixed route.
| Situation | Read in this order | First task |
|---|---|---|
| New brand | Books 01, 02, 03, 04, 05, then 08. Add 06 and 07 once customers arrive | Run the interview guide in Book 01 |
| Stalled growth | Books 08, 01, 06, 07, then 02 | Run the monthly review in Book 08 |
| New hire | Books 03, 08 and 02, then the book for the role | Run the message house in Book 02 on the current website text |