A complete Claude guide for mobile UA: twelve chapters, each with the method, a worked example and prompts you can run on your own numbers.
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On the call you'll receive:
| In the post | Count | Where it lives on this page |
|---|---|---|
| The complete Claude guide for mobile UA | 1 | This page, chapters 1 to 12 |
| The list of chapters | 12 | Twelve numbered sections, in the post's order |
| UA strategy and budget planning | 4 prompts | Chapter 1 |
| Audience and competitor research | 4 prompts | Chapter 2 |
| Unit economics and LTV targets | 4 prompts | Chapter 3 |
| SKAN, MMP and attribution | 4 prompts | Chapter 4 |
| Meta, TikTok, Google and Apple Ads | 4 prompts | Chapter 5 |
| Creative strategy, UGC and ad scripts | 4 prompts | Chapter 6 |
| Creative testing and fatigue | 4 prompts | Chapter 7 |
| App Store and conversion | 4 prompts | Chapter 8 |
| Organic and creator channels | 4 prompts | Chapter 9 |
| Blended CAC reporting | 4 prompts | Chapter 10, with the blended CAC sheet |
| Budget allocation and scaling | 4 prompts | Chapter 11 |
| Claude workflows and UA automation | 4 prompts | Chapter 12, with the weekly UA report template |
| The method in each chapter | 12 | The opening lines of each chapter |
| A worked example in each chapter | 12 | Parlo, a fictional language app, carried through all twelve |
| Prompts you can run on your own numbers | 48 | Four toggles in each chapter, numbered 1.1 to 12.4 |
Two assets are added beyond the post: the blended CAC sheet in chapter 10 and the weekly UA report template in chapter 12.
Jump to: Start here. Chapters 1 to 12. How to use it every week. How this was made.
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How to run the prompts. Open Claude, or any AI chat tool. Copy one block. Paste your own numbers under the last line, which reads "Paste your inputs below this line:". Read the answer. Check one sum by hand before you act on it.
Before you use any of it. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy. Paste totals by channel and campaign. Never paste user level data or device identifiers.
How paid and organic fit. Every prompt keeps paid on. Organic and creator work sits beside it and lowers blended cost. Views are never installs. Installs are never revenue.
Units. Every money figure is in units. One unit is one pound, dollar or euro. Use your own currency.
Labels. Checked means an official page opened for this guide states it, with the date. Assumed means a choice made for the example. Not verified means no official page was opened. Anything not verified stays out of the advice.
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Parlo, the example app (example, fictional data). Parlo sells a language subscription. A payer is a person who pays within 30 days of install. The price is ten units a month. Net income is 7.00 units a month after an assumed store and tax share of thirty percent. Monthly churn is an assumed nine percent. That churn comes from sixty days of data, so every LTV figure is provisional.
| Channel | Spend | Installs | Cost per install | Install to payer | Payers | Cost per payer |
|---|---|---|---|---|---|---|
| Meta | 4,800 | 1,600 | 3.00 | 4.0 percent | 64 | 75.00 |
| TikTok | 2,400 | 1,200 | 2.00 | 3.0 percent | 36 | 66.67 |
| 2,500 | 1,000 | 2.50 | 5.0 percent | 50 | 50.00 | |
| Apple Ads | 1,500 | 500 | 3.00 | 6.0 percent | 30 | 50.00 |
| Paid total | 11,200 | 4,300 | 2.60 | 4.2 percent | 180 | 62.22 |
| Organic | 0 | 2,700 | 0.00 | 5.0 percent | 135 | 0.00 |
| Creator and content cost | 1,800 | 0 | 0.00 | 0.0 percent | 0 | 0.00 |
| Everything | 13,000 | 7,000 | 1.86 | 4.5 percent | 315 | 41.27 |
Blended cost per payer is 13,000 divided by 315. That is 41.27 units. Paid alone costs 62.22. The gap is the point of blended reporting. It does not prove that paid caused the organic payers. Creator tagged installs, 400 in all, sit inside the organic row.
Method. A strategy is five decisions on one page. The goal. The limit. The channel roles. The test share. The review date. Write the limit as a payback month. A goal with no limit lets cost drift.