Fifty Claude Skills for marketing: each holds the instruction, the inputs it needs, a worked example and what to check before you use the output.
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On the call you'll receive:
| In the post | Count | Where it lives on this page | Named on this page as |
|---|---|---|---|
| Claude Skills built | 50 | Seven group sections, one toggle for each skill | S01 to S50 |
| Research: market scans, audience profiles, competitor checks | 3 | Section Research | S01 Market Research · S02 Audience Profile · S03 Competitor Scan |
| Positioning: messaging, offers, brand voice | 3 named, 7 in the group | Section Positioning | S05 Messaging · S06 Offer Builder · S08 Brand Voice. Also S04 Positioning, S07 Pricing Review, S09 Growth Plan, S10 Budget Split |
| Content: calendars, briefs, hooks, scripts, case studies | 5 named, 10 in the group | Section Content | S11 Content Calendar · S12 Blog Brief and S20 SEO Brief · S13 Hook Writer · S14 Script Writer · S17 Case Study. Also S15, S16, S18, S19 |
| Ads: angles, copy, UGC briefs, A/B test plans, Meta and Google audits | 6 named, 10 in the group | Section Ads | S21 Ad Angles · S22 Ad Copy · S24 UGC Brief · S26 A/B Test Plan · S27 Meta Audit and S28 Google Audit. Also S23, S25, S29, S30 |
| Social: LinkedIn posts, TikTok ideas, Reels plans, creator lists | 4 named, 5 in the group | Section Social | S31 LinkedIn Posts · S32 TikTok Ideas · S33 Reels Plan · S35 Creator List. Also S34 Community |
| Email: welcome flows, promos, subject lines | 3 named, 5 in the group | Section Email | S36 Email Flow and S37 Welcome Series · S38 Promo Email · S39 Subject Lines. Also S40 List Cleanup |
| Reporting: KPI trackers, funnel reviews, weekly reports | 3 named, 10 in the group | Section Reporting | S41 KPI Tracker · S43 Funnel Review · S42 Weekly Report. Also S44 to S50 |
| The instruction, the inputs it needs, a worked example, what to check | 4 parts for each of 50 skills | Inside every toggle | The field lines, the copy block, Worked example, Check before you use it |
| Added by this page | 3 | Start here, Which skill to use, A worked run | Quick start, selector, Sunday Table through five skills |
Jump to: Start here. Which skill to use. Research. Positioning. Content. Ads. Social. Email. Reporting. A worked run: Sunday Table. How to use it every week. How this was made.
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How to run a skill. Each code block is a complete skill file. Use it in one of three ways.
Route one: paste. Copy the block into Claude, or any AI chat tool. Paste your inputs under the last line. This needs no setup.
Route two: save it in Claude on the web. Make a folder named exactly like the name: line. Save the block inside it as SKILL.md. Compress the folder into one archive file. In Claude, open Customize, then Skills, press the plus button, choose Create skill and then Upload a skill. Claude then picks the skill by itself when your request matches its description. Name the skill in your message if it does not. Skills need code execution switched on. Custom skills depend on your plan, so check both before you start.
Route three: Claude Code. Save the block as SKILL.md inside a folder in ~/.claude/skills/, for example ~/.claude/skills/market-research/SKILL.md. For one project only, use .claude/skills/ instead.
Skill rules. A skill name uses lowercase letters, numbers and hyphens, runs to 64 characters at most, and may not contain the words claude or anthropic. A description holds up to 1,024 characters and says what the skill does and when to use it. Checked against the Anthropic pages listed in How this was made, on 8 November 2026.
Before you use any of it. Before using these skills you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy. Several skills read customer or audience material, and each one repeats this warning where it applies.
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Find the job. Open the skill.
| If you need to | Use skill |
|---|---|
| Size up a market before you commit | S01 Market Research |
| Know who buys and why | S02 Audience Profile |
| See what rivals offer and say | S03 Competitor Scan |
| Claim a clear place in the market | S04 Positioning |
| Agree the words every channel shares | S05 Messaging |
| Shape what you sell and the risk reversal | S06 Offer Builder |
| Test a price against your costs | S07 Pricing Review |
| Make several writers sound alike | S08 Brand Voice |
| Pick one bet for each month | S09 Growth Plan |
| Divide a budget across channels | S10 Budget Split |
| Plan four weeks of posts | S11 Content Calendar |
| Brief one blog post | S12 Blog Brief |
| Fix a weak opening line | S13 Hook Writer |
| Script a short video | S14 Script Writer |
| Teach one idea in slides | S15 Carousel Builder |
| Write this week newsletter | S16 Newsletter |
| Tell a customer story with approvals | S17 Case Study |
| Get five formats from one asset | S18 Repurposing |
| Caption a batch of posts | S19 Caption Writer |
| Plan a page to be found in search | S20 SEO Brief |
| Find angles for new ads | S21 Ad Angles |
| Write ad variants | S22 Ad Copy |
| Brief designers and editors | S23 Creative Brief |
| Brief a creator | S24 UGC Brief |
| Write a landing page | S25 Landing Page |
| Plan a fair test | S26 A/B Test Plan |
| Review a Meta ads export | S27 Meta Audit |
| Review a Google ads export | S28 Google Audit |
| Win back visitors who left | S29 Retargeting |
| Report paid results | S30 Ad Report |
| Write a week of LinkedIn posts | S31 LinkedIn Posts |
| Find TikTok ideas | S32 TikTok Ideas |
| Plan two weeks of Reels | S33 Reels Plan |
| Keep a community active | S34 Community |
| Shortlist creators | S35 Creator List |
| Map a full email flow | S36 Email Flow |
| Write the first five welcome emails | S37 Welcome Series |
| Send one promotion | S38 Promo Email |
| Test subject lines | S39 Subject Lines |
| Segment and clean a list | S40 List Cleanup |
| Set up the numbers you track | S41 KPI Tracker |
| Write the weekly report | S42 Weekly Report |
| Find where buyers drop out | S43 Funnel Review |
| Compare sources of orders | S44 Attribution |
| Find themes in survey answers | S45 Survey Analysis |
| Find patterns in reviews | S46 Review Mining |
| Plan a launch | S47 Launch Plan |
| Plan an event | S48 Event Plan |
| Pitch the press | S49 PR Pitch |
| Summarise the quarter for a board | S50 Board Summary |
Fifty jobs. Fifty skills. No two do the same work.