Eight squads and 40 agent briefs that run a whole UGC ad process in Claude Code, with the full setup and a worked example.

<aside> 🚀

🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

<aside> 🚀

🚀 Book a free strategy call

</aside>

On the call you'll receive:

Contents

In the post Count Where it lives on this page
Eight jobs in one UGC ad 8 One squad for each job, in the eight squad sections
8 squads 8 Creator Research, Hook Writing, Script Writing, Shot Lists, Creator Briefs, Edit Notes, Ad Variants, Test Reports
40 agents 40 Five agent toggles under each squad
Creator Research 5 creator-finder, audience-check, niche-scan, fit-score, rate-check
Hook Writing 5 hook-writer, hook-scorer, opener-bank, comment-miner, hook-variants
Script Writing 5 script-writer, demo-script, story-script, claim-check, script-variants
Shot Lists 5 shot-list, call-sheet, prop-list, b-roll-plan, location-note
Creator Briefs 5 brief-writer, do-dont-list, sample-tracker, rights-check, feedback-notes
Edit Notes 5 edit-brief, cut-planner, caption-style, music-notes, format-resizer
Ad Variants 5 variant-builder, hook-swap, end-card, static-cut, naming-check
Test Reports 5 test-planner, fatigue-watch, winner-pick, weekly-report, next-batch
Claude Code leads and passes the work down the line 1 The lead brief and the handoff map, under Claude Code leads from the front
It does not film anything 1 The setup callout and the lead brief both say so
The full setup 1 The full setup section
Every agent brief 40 Each toggle holds the role, what it owns and does not own, inputs, instruction, output format, review checks, missing information rule and handoff
A worked example 1 Worked example: Crestwater

Jump to: Start here. The eight squads, from Creator Research to Test Reports. Claude Code leads from the front. The full setup. Worked example: Crestwater. How to use it every week. How this was made.

Start here

UGC means user generated content: ads made by real creators who film themselves with your product. A real person goes on camera. No agent films anything. The agents take away everything around the filming.

  1. Make a folder called ugc-army. Open it in a terminal and start Claude Code there.
  2. Make a folder inside it called .claude/agents.
  3. Open Creator Research below. Copy the creator-finder block into a file called .claude/agents/creator-finder.md.
  4. Paste the lead brief from Claude Code leads from the front as your first message.
  5. Paste the Crestwater product brief and five account names from the worked example. Ask the lead to run creator-finder. Read the candidate list.

<aside>

How to run the prompts on this page. Save each agent block as its own file in .claude/agents. Claude Code can then pass work to it by name. Without Claude Code, paste a block into any AI chat tool and add your inputs under the last line.

Each agent works only on text you paste. It cannot browse a platform, pull numbers or film anything.

Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy.

</aside>

Creator Research

Finds who fits the brand. Five agents. Each block is a complete agent file.

Creator names, audience details and rates are personal data. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy.

creator-finder