Run a DTC growth team inside Claude Code: ten departments, 50 specialised agents, every agent brief, the project file and a full worked example.

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On the call you'll receive:

Contents

In the post Count Where it lives on this page
Departments 10 Ten numbered sections, in the order of the post
Brand & Offer 5 agents Section 1
Customer Research 5 agents Section 2
Product Pages 5 agents Section 3
Creative Strategy 5 agents Section 4
UGC & Creators 5 agents Section 5
Meta Ads 5 agents Section 6
Google Ads 5 agents Section 7
Email & SMS 5 agents Section 8
Retention 5 agents Section 9
Analytics 5 agents Section 10
Specialised agents 50 Five agent toggles in each department section, fifty in all
Agent briefs 50 One agent file inside every toggle, with its role, what it owns and does not own, inputs, instruction, output format, review checks, missing information rule and hand off
Project file 1 The section The project file: CLAUDE.md
Full worked example 1 The section Worked example: Lumen Skin
Coordinator, one goal into Claude Code 1 The main session, driven by the project file. It is not a fifty first agent. See Routing table
Routing table 1 (added) The section Routing table. Extra to the post
Setup guide for a new Claude Code user 1 (added) The section Setup guide. Extra to the post

Jump to: Start here. The ten departments in order, from Brand & Offer to Analytics. The project file. Routing table. Setup guide. Worked example. How to use it every week. How this was made.

Start here

Built for. DTC founders and growth leads. Use it when a store has more jobs than people to do them.

  1. Open Claude Code in a new empty folder. The setup guide below shows how.
  2. Save the project file below as CLAUDE.md in that folder.
  3. Save the review-miner file as .claude/agents/review-miner.md.
  4. Paste a batch of reviews with names removed. Ask Claude Code to use the review-miner agent on them.
  5. Check each count in the theme table against your reviews. Then pass the table to persona-builder.

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How to run any agent. Two ways. Save the agent as a file in .claude/agents/ and ask Claude Code to use it by name. Or copy the file text into a new Claude chat and paste your inputs below the last line. Send it as one message.

These are role briefs, not running services. An agent drafts, checks and calculates from what is pasted. People decide, publish, send, spend and edit accounts.

Before you paste anything. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy.

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One goal goes in. Fifty briefs stand ready. Start with three.

1. Brand & Offer

This department decides what the brand says and what it sells. It sets the story, the offer, the bundles, the price test and the promo order. Every later department starts from its output.

Agent Job in two words Hands off to
brand-story Tells the story offer-builder and hook-writer
offer-builder Builds offers price-check and promo-calendar
bundle-planner Plans bundles price-check and pdp-writer
price-check Tests pricing promo-calendar and margin-check
promo-calendar Plans promos campaign-writer and budget-check

brand-story: Tells the story