Seven steps to build an iGaming UGC programme: from the offers worth testing to views, sign ups and first time deposits (FTDs).

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Contents

In the post Count Where it lives on this page
A UGC programme built as a loop: test one offer through different creators, hooks and markets 1 The loop, then section 4
Push the strongest versions across more accounts in more geos 1 Section 5
Each round decides what to change, what to repeat and what to push harder 1 Section 6, the weekly decision report
Inside the resource 7 Seven numbered sections, in the post's order
How to pick the offers worth testing in each geo 1 Section 1, with the intake worksheet and the eligibility matrix
How to find the angles hiding in your comments 1 Section 2, with the comment angle finder
How to brief creators so it sounds like them 1 Section 3, with the compliant creator brief
How to test versions of one idea, one change at a time 1 Section 4, with the hook test tracker
How to post across creator accounts, not just one brand page 1 Section 5, with the creator posting calendar
The view counts that tell you to cut, keep or scale 1 Section 6, with the cut, keep or scale rules
How to track views to sign-ups and FTDs 1 Section 7, with the attribution plan
Free access 1 This page

Also on this page: ten copy and paste templates, one fictional brand with two test rounds, a fatigue check and a pre post compliance checklist.

Jump to: Start here. The loop. Sections one to seven. How to use it every week. How this was made.


Start here

  1. Open section 1 and copy the intake worksheet into a spreadsheet or a Notion table.
  2. Fill in one copy for each market you serve. Allow ten minutes.
  3. Open Claude, paste the eligibility matrix prompt, then paste your worksheets under the last line.
  4. Send the matrix to your compliance owner. Ask them to mark every row cleared, needs check or blocked.
  5. Take the first cleared row into section 2. That row is your first test.

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How to run the prompts. Open Claude, or any AI chat tool. Copy one block. Paste your own details under the last line, which reads "Paste your inputs below this line:". Read the answer before you use it.

Before you use any of it. Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy. Paste public comments with the usernames removed. Never paste player data or account details.

Worked examples. Every number in a worked example is fictional data. The page says so each time.

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18 or over only, or the higher legal age where a market sets one. Store and regulator rules apply. Every market sets its own licence, age, advertising and disclosure rules. Every platform adds its own policy for gambling content. Check all three before anything goes live. A human compliance owner approves every post.

This page covers acquisition only. Paid stays on. Organic sits beside it and lowers the blended cost. Nothing here helps anyone get round a licence condition, a platform rule or an age check. Gambling can harm. Every post and every brief carries the responsible gambling line for its market.

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The loop

One video posted once tells you almost nothing. It cannot say why a viewer stopped, searched for the brand or signed up.

A programme fixes that by running the same offer through different creators, hooks and markets. The strongest versions then go to more accounts in more geos. Each round decides what to change, what to repeat and what to push harder.

Step What happens Where
Learn Pick the offers. Read the comments Sections 1 and 2
Brief Give each creator the offer, the angle and the rules Section 3
Create Creators make the video in their own voice Section 3
Test Change one thing at a time Section 4
Distribute Post across creator accounts Section 5
Measure Track views to sign ups and FTDs Sections 6 and 7
Iterate Cut, keep or scale, then change one thing Section 6