Ten departments and 50 agents, built as a growth team inside Claude Code. You get every agent brief, the project file and a worked example you can run first.

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🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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🚀 Book a free strategy call

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On the call you'll receive:

Contents

In the post Count Where it lives on this page
A SaaS growth team inside Claude Code 1 team This page, top to bottom
Departments 10 The ten department sections, in the post order
Agents 50 Five agent toggles in each department section
ICP & Market 5 agents The ICP & Market section
Positioning & Offers 5 agents The Positioning & Offers section
Product Videos 5 agents The Product Videos section
Founder Content 5 agents The Founder Content section
Creator Program 5 agents The Creator Program section
Paid Ads 5 agents The Paid Ads section
SEO & AI Search 5 agents The SEO & AI Search section
Landing Pages 5 agents The Landing Pages section
Activation 5 agents The Activation section
Reporting 5 agents The Reporting section
Every agent brief 50 Each agent toggle: role, owns, does not own, inputs, instruction, output, review checks, missing information and hand off
The project file 1 The project file: CLAUDE.md
A worked example you can run first 1 Start here, then The worked example: Tallybird
One agent file per role 50 The file block inside each agent toggle
Routing table 1 The routing table
Setup guide 1 The setup guide

Jump to: Start here. ICP & Market. Positioning & Offers. Product Videos. Founder Content. Creator Program. Paid Ads. SEO & AI Search. Landing Pages. Activation. Reporting. The project file. The routing table. The setup guide. The worked example: Tallybird. How to use it every week. How this was made.


Start here

  1. Make a folder called tallybird-growth with the layout in The setup guide.
  2. Copy The project file into CLAUDE.md in that folder.
  3. Copy the Tallybird product brief from The worked example into product/PRODUCT.md.
  4. Copy the Positioning Strategist file into .claude/agents/positioning-strategist.md.
  5. Start Claude Code in the folder. Paste the first run prompt from The worked example and send it.

Five steps. Under twenty minutes. One real result in outputs/.

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How to run any agent. Start Claude Code in the project folder. Name the agent in your message, for example: Use the icp-architect subagent. Each agent reads CLAUDE.md and product/PRODUCT.md, then writes one file in outputs/. No Claude Code? Paste the text of an agent file into a Claude chat, then paste the product brief and your inputs below it.

These are agent briefs, not a running service. Each brief runs in Claude when you ask. Agents draft, compare and review the files you give them. People publish, spend, message and decide.

Before using these prompts you should omit any PII (personal identifiable information) and check with your compliance team and/or your AI policy.

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ICP & Market

This department answers who buys and why now. Every other department reads its files.

Agent What it does Hands off to
ICP Architect Turns the product brief and past customer notes into a first ideal customer profile. Segment Analyst and Buyer Persona Researcher
Segment Analyst Splits demo requests into groups by team size and ranks each group by count. Buyer Persona Researcher and Positioning Strategist
Buyer Persona Researcher Builds one buyer role card from call notes, using the words buyers used. Hook Writer and Message Tester
Category Mapper Lists the names buyers use for the problem and the options they compare, from supplied notes. Positioning Strategist and Keyword Researcher
Competitor Tracker Compares competitor claims from pages a person pasted and logs what changed between pastes. Positioning Strategist and Comparison Page Writer

ICP Architect

Segment Analyst