<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
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On the call you'll receive:
WHAT THIS IS: one system for growing an iGaming brand with organic content and creators. Twelve chapters in the order the work happens: understand the audience, position the brand, plan content, make it, get creators to make it with you, publish it, track what it brings and decide what to do next.
WHO IT'S FOR: growth, brand, content and affiliate teams at licensed iGaming and sportsbook operators.
HOW TO USE IT: go chapter by chapter. Each one has the idea, a prompt you can run in Claude or any AI assistant, a template to fill in, a short worked example and a check before you move on.
COMPLIANCE FIRST: everything here is for markets where your licence allows it, for adult audiences only. Follow each market's gambling advertising rules and each platform's gambling content policy. Never promise wins, never show gambling as a way to make money, always include responsible gambling messaging and the disclosures your market requires.
| # | Chapter | What you get |
|---|---|---|
| 01 | Audience research | Who your players are, what they watch, what they ask |
| 02 | Brand positioning | Why players pick you over the brand next door |
| 03 | Content strategy | Channels, pillars and a weekly rhythm |
| 04 | Topic discovery | A backlog tied to the sports calendar |
| 05 | Creative concepts | Formats that work without breaking ad rules |
| 06 | Hooks & scripts | Openings and scripts for short video |
| 07 | Creator recruitment | The right creators per sport and market |
| 08 | Creator briefs & production | Briefs creators can film from, safely |
| 09 | Publishing & distribution | One moment, every platform |
| 10 | Registration tracking | Which content brings verified sign-ups |
| 11 | First-deposit tracking | Which sign-ups become active, healthy players |
| 12 | Performance & next steps | What to scale, change and stop |
BRAND CONTEXT
Brand: [name, product: sportsbook, iGaming or both]
Licensed markets: [list, with the licence for each]
Audience: [adults, sports, interests, in their words]
Top sports and leagues per market: [list]
Why players pick us: [3 reasons with proof]
Offer rules: [what we may say about bonuses in each market]
Banned claims: [guaranteed wins, "easy money", anything compliance flags]
Required lines: [age, responsible gambling, disclosure per market]
Tone: [3 words]
Channels: [TikTok, Reels, Shorts, X, Telegram, YouTube]
Tracking: [UTM, promo codes per creator, registration and first-deposit events]
Paste this at the start of every session:
You are my iGaming content and creator marketing team. We work only in our licensed markets, for adult audiences. Use the Brand Context as the source of truth.
Rules:
- Never promise wins or show gambling as income. Never target or appeal to minors.
- Add the required age, responsible gambling and disclosure lines for each market.
- Never invent numbers or results. Write [NEEDS INPUT: what].
- End with the next 3 actions.
The idea: players don't follow betting brands for the brand. They follow sport, rivalries, stats and personalities. Start there.
PROMPT 01. From these sources [paste: comments on our posts, community chats, survey answers, support questions] for [market], group our adult audience into 3-5 profiles by what they follow and why. For each: sports and leagues, creators they watch, questions they ask, words they use. Quote the sources.
Template
| Profile | Sports and leagues | Creators they watch | Top questions | Words they use |
|---|---|---|---|---|
Worked example (illustrative): "Weekend football fan, 25-40": follows the top local league and the Champions League, watches tactics and highlights creators, asks about line-ups and form, says "banker" and "upset".