<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
<aside> 🚀 Book a free strategy call
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On the call you'll receive:
WHAT THIS IS: a practical guide to running the marketing side of an online store with Claude. Twelve chapters in the order the work happens: learn what customers want, position and sell the product on the page, create content with creators, distribute it, talk to customers, bring them back and read the results.
WHO IT'S FOR: eCom founders, DTC brands, online stores and marketplace sellers, eCom marketers.
HOW TO USE IT: each chapter has the idea, a ready prompt, a template to fill in and a short worked example. The examples use an imaginary store ("a small brand selling reusable water bottles") so you can see the output. Swap in your own data.
THE RULE: Claude does the research and the first drafts. Your team makes the calls. Never let Claude invent reviews, ratings, prices or results: it writes [NEEDS INPUT: what] instead.
| # | Chapter | What you get |
|---|---|---|
| 01 | Customer research | Who buys and why, in their words |
| 02 | Product positioning | Why your product, not the one next to it |
| 03 | Offers & messaging | Offers and lines that make people buy |
| 04 | Product descriptions | Descriptions that sell the result |
| 05 | Product page content | A page that answers every doubt |
| 06 | Customer questions | Answers to what people ask before and after they buy |
| 07 | Content planning | A month of content tied to products |
| 08 | UGC & creator briefs | Briefs creators can film from |
| 09 | Organic distribution | One piece, every channel |
| 10 | Customer communication | Emails, messages and replies in your voice |
| 11 | Retention & repeat purchases | Second and third orders |
| 12 | Results & next steps | What sold and what to do next |
STORE CONTEXT
Store: [what you sell, in one sentence]
Hero products: [top 5 with price]
Customers: [who buys, in their words]
Top buying reasons: [3, with review quotes]
Top objections: [3, with quotes]
Proof: [review count, rating, guarantees]
Offer rules: [discount limits, free shipping threshold, bundles]
Banned claims: [medical, legal, "best", "guaranteed"]
Tone: [3 words]
Channels: [store, marketplace, Instagram, TikTok, email]
When you have thousands of reviews, tickets and weekly exports, they won't fit in one chat. XERJ is a free, open-source search engine and memory for AI agents. It runs on your computer, indexes a folder and lets Claude search all of it, answering with the source file.
curl -fsSL https://xerj.org/get | sh
claude mcp add --scope user xerj -- xerj mcp
xerj autoindex ./store-data
Put reviews in /reviews, tickets in /support, product data in /products and weekly exports in /sales. Prompts below marked [XERJ] can search those folders instead of pasted text.