<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
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On the call you'll receive:
WHAT THIS IS: a ready setup that turns Claude into your growth analyst. Claude reads your funnel from signup to paid and renewal, finds the steps where users leave, and writes every fix as one change list. You read it and approve.
WHO IT'S FOR: founders, heads of growth, product managers and CMOs at AI products and SaaS with self-serve signup and a free plan or trial.
HOW TO USE IT: do the setup once (30 minutes). Run the One Prompt every Monday. When one step needs more detail, run that leak check (F01-F10). Track every approved change in T05 so you know what moved the numbers.
| Part | What's inside |
|---|---|
| Setup | Events, data, the folder, Claude + XERJ, Product Context |
| The One Prompt | The full weekly funnel review in one prompt |
| 10 leak checks | Signup, onboarding, first result, activation, trial, paywall, pricing, first renewal, feature adoption, cancel reasons |
| Change list | Fixes you can approve in one read |
| Templates | T01-T06: funnel snapshot, leak map, change list, test plan, change log, weekly report |
| Routine | 30 minutes a week |
Claude can only find leaks in steps you track. Make sure these events exist in your product analytics:
| Event | What it means |
|---|---|
| signed_up | Account created |
| onboarding_done | Finished the setup steps |
| first_result | Got the first useful output (a generated answer, report, image, workflow) |
| activated | Did the action that predicts they stay (e.g. 3 results in 7 days) |
| trial_started | Started a trial or hit the paywall |
| paid | First payment, with plan and billing period |
| renewed | Second payment |
Add properties to each event: signup source, device, country, plan, onboarding step reached.
Option A, connected. If your product analytics, billing or email tool has a Claude connector or MCP server, connect it with read access. Claude suggests changes, your team ships them.
Option B, exports. Export these every week as CSV:
| File | What's in it |
|---|---|
| funnel.csv | Users per step, per week, per signup source |
| onboarding.csv | Users per onboarding screen, time on each screen |
| first-result.csv | Time from signup to first result, per user or as a median |
| billing.csv | Plan, billing period, paid date, renewal date, refunds |
| trial-emails.csv | Email, day sent, opens, clicks, conversions |
| pricing.csv | Pricing page views, plan clicks, checkout starts by plan |
| cancels.csv | Cancel date, plan, reason, comment |
| tickets.csv | Support tickets and chats with dates |
funnel-data/
/weekly this week's exports
/history older weeks
/product onboarding screens, pricing page copy, emails
/voice tickets, interviews, cancel comments, reviews
/changes approved change lists and their results