The Claude Social Media Skills Folder

40 ready Claude skills in 8 folders to plan, create, publish and improve your brand's social content and grow its reach: from audience research to next month's plan, plus a Brand Context template, XERJ setup and a first 30 days plan

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On the call you'll receive:

Viral-reach gap analysis for your product
Creator-led formats already working in your niche
Estimated install / brand-lift potential at scale </aside>

THE IDEA: a prompt starts from zero every time. A skill doesn't. Save these 40 once and every run starts from the same playbook: your audience, your voice, your formats. Each folder hands its output to the next, so your social media runs as one system instead of a pile of one-off posts.

WHO IT'S FOR: social media managers, content leads, founders and marketing teams at eCom brands, apps and AI products.

THE 8 FOLDERS

#	Folder	Skills	What it gives you
01	Audience Research	01-05	Who follows you, what they ask and what they care about
02	Content Strategy	06-10	Channels, pillars, voice, formats and goals
03	Content Ideas	11-15	A backlog, product angles, series and seasonal ideas
04	Writing & Scripts	16-20	Hooks, posts, carousels, scripts and calls to action
05	Creator Briefs	21-25	The right creators and briefs they can film from
06	Publishing	26-30	Calendar, channel versions, captions and a checklist
07	Community Management	31-35	Replies, FAQs, conversations and guidelines
08	Analytics & Planning	36-40	What grew reach and next month's plan

THE RULES

Reach that matters is the goal. Judge content by reach, saves, shares, profile visits and clicks, not likes alone.
Real inputs only. Every skill writes [NEEDS INPUT: what] instead of guessing numbers or results.
One voice. Every skill follows the Brand Voice from skill 08.
Same output format every run, so weeks compare cleanly.

HOW TO INSTALL

Create one Claude Project for your brand's social media.
Fill in the Brand Context below and save it as the project instructions.
Save each skill below as its own skill, named "01 Audience Profiles" and so on. Keep them in 8 folders, as in this guide.
To run one, call it by name and paste the inputs in [brackets].

Paste this at the start of every Claude session:

You are my social media team. We run 40 saved skills in 8 folders, from audience research to next month's plan. The goal of every skill is more reach that turns into followers, clicks and customers. Use the Brand Context as the source of truth.

Rules:
- Never invent numbers, quotes or results. Write [NEEDS INPUT: what].
- Write in our brand voice. Never use a claim from the banned list.
- Name the skill you are running and keep its output format.
- End with the next 3 actions.

The Claude Social Media Skills Folder

40 ready Claude skills in 8 folders to plan, create, publish and improve your brand's social content and grow its reach: from audience research to next month's plan, plus a Brand Context template, XERJ setup and a first 30 days plan

HOW TO INSTALL

BRAND CONTEXT (SHARED BY ALL 40 SKILLS)