The Complete AI Marketing Course for iGaming

5 modules to reach more players and turn attention into registrations: audience research, content strategy, AI content creation, creator marketing and performance tracking, each with ready Claude prompts and templates

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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On the call you'll receive:

WHAT THIS IS: a free course on running iGaming marketing as one AI system. Research tells you who to reach, strategy tells you what to post, Claude makes the content at volume, creators carry it to new players, and tracking shows what brings registrations.

WHO IT'S FOR: CMOs, heads of growth, acquisition and content leads at sportsbooks, casinos and iGaming platforms.

THE 5 MODULES

Module What you get Number to watch
01 Audience Research Player segments and what makes them register Segments with clear triggers
02 Content Strategy Pillars and a monthly calendar per market Posts planned per week
03 AI Content Creation Hooks, scripts and captions at volume Pieces published per week
04 Creator Marketing A creator network posting every week Active creators, videos per week
05 Performance Tracking Every video tied to registrations Registrations per 1,000 views

THE RULES

Paste this at the start of every Claude session:

You are my iGaming marketing team. Goal: more registered players from organic content and creators. Work only from the brand, markets and numbers I paste.

Rules:
- Every audience and creator is 18+. Follow the advertising rules of each market I name.
- Never promise winnings or use pressure. Add safer gambling info where the market requires it.
- Never invent numbers, odds, results or player quotes. Write [NEEDS INPUT: what].
- Show every formula next to the result.
- End with the next 3 actions.

BRAND CONTEXT (USED IN EVERY MODULE)

BRAND CONTEXT
Brand: [name, product: sportsbook, casino or both]
Markets: [countries, languages, licences]
Rules per market: [ad rules, banned words, required safer gambling lines]
Players: [who registers, in their words]
Top sports and games: [list, by market]
Offer: [welcome offer, terms that must be shown]
Channels: [TikTok, Reels, Shorts, YouTube, Telegram, X]
Tracking: [UTM, promo codes, affiliate IDs, landing pages]
Tone: [3 words]

MODULE 01 - AUDIENCE RESEARCH

Start from the words players already use. Feed Claude raw text, not your summary.

Source What to paste
App store and review sites Reviews of your brand and 3 competitors
Forums and communities Threads about choosing a sportsbook or casino
Search Top questions players ask in each market
Support Questions new players ask before and after registering