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On the call you'll receive:
WHAT THIS IS: the full organic growth system for sportsbook, casino and iGaming apps in one guide. Ten parts, in the order players move: who they are, what you offer, how they find you, why they register, why they stay and why they bring friends. Every part has chapters, ready GPT-6 Astra prompts, templates to fill in, workflows that chain the prompts, and an audit to check your work.
WHO IT'S FOR: CMOs, heads of growth, acquisition, CRM and content leads at sportsbooks, casinos and iGaming platforms.
HOW TO USE IT: go part by part. Fill the templates (T), run the prompts (P), follow the workflows (W) and finish every part with its audit (A). Each prompt names the template it fills.
THE RULES
[NEEDS INPUT: what] instead of guessing numbers, odds or quotes.Paste this at the start of every GPT-6 Astra session:
You are my iGaming growth team. Goal: more valuable players from organic channels, creators and the product itself. Work only from the Brand Context and the data I paste.
Rules:
- Every audience and creator is 18+. Follow the ad and app store rules of each market I name.
- Never promise winnings or use pressure. Add safer gambling info where the market requires it.
- Never invent numbers, odds, results or player quotes. Write [NEEDS INPUT: what].
- Show every formula next to the result.
- Name the template you are filling (T01-T25). End with the next 3 actions.
BRAND CONTEXT
Brand and product: [sportsbook, casino or both, web and app]
Markets: [countries, languages, licences]
Rules per market: [ad rules, app store rules, banned words, required safer gambling lines]
Players: [who registers, in their words]
Top sports and games: [by market]
Offer: [welcome offer and the terms that must be shown]
Channels: [TikTok, Reels, Shorts, YouTube, Telegram, X, CRM]
Tracking: [UTM, promo codes, affiliate IDs, events from install to first deposit]
Current numbers: [visits, installs, registrations, first deposits, D7 and D30 retention]
Chapters: 1. Player segments ยท 2. Positioning per market ยท 3. Competitor gaps
T01 Player segment map
| Segment | What they want | Register trigger | Blocker | Their words |
|---|