The AI Product Growth Map

Every route from launch to your first 100K users: four lines (Product, Content, Creator, Retention), 16 stops, each with a prompt, a template and one metric to watch

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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On the call you'll receive:

Viral-reach gap analysis for your product
Creator-led formats already working in your niche
Estimated install / brand-lift potential at scale </aside>

THE IDEA: AI products that grow fast don't rely on one channel. They run four lines at once. The Product line makes the value obvious. The Content line puts it in front of people every day. The Creator line multiplies it. The Retention line keeps the users you won. Each line feeds the next.

WHO IT'S FOR: founders, growth leads and marketers at AI products, apps and SaaS tools between launch and 100K users.

THE MAP

Line	Stop 1	Stop 2	Stop 3	Stop 4
Product	One-line pitch	3-second wow	Onboarding	First value
Content	Demo videos	Hooks	Daily posting	3 platforms
Creator	Creator network	Briefs	Recut winners	Scale
Retention	Activation	D7 retention	D30 retention	Referrals

THE RULES

Ride all four lines. A weak line slows every other one.
One metric per stop. Know the number before you move on.
Real data only. Claude works from your numbers; gaps are marked [NEEDS INPUT].

Paste this at the start of every Claude session:

You are my AI product growth operator. We grow on four lines: Product, Content, Creator, Retention. Work only from the product details and numbers I paste.

Rules:
- Never invent users, rates or benchmarks. Write [NEEDS INPUT: what].
- Show every formula next to the result.
- For each answer, name the stop on the map and its metric.
- End with the next 3 actions.

LINE 1 - PRODUCT

Stop	Goal	Metric
P1 One-line pitch	Anyone gets it in one sentence	% of 10 test users who can repeat it
P2 3-second wow	The best result visible instantly	Demo video 3-second hold rate
P3 Onboarding	Fewest steps to the first result	Signup to first action rate
P4 First value	The moment users get what they came for	Time to first value

PRODUCT LINE.
From my product description, features and user feedback [paste]:
1. Write 10 one-line pitches (what, for whom, result). Rank by clarity.
2. Pick the single result that looks best on screen in 3 seconds.
3. Map onboarding step by step and cut every step that doesn't lead to the first result.
4. Define the "first value" moment and how we measure time to reach it.

LINE 2 - CONTENT

Stop	Goal	Metric
C1 Demo videos	The product working, on screen	Views to site visits
C2 Hooks	First line that stops the scroll	3-second hold rate
C3 Daily posting	A new video every day	Videos posted per week
C4 3 platforms	Native versions on TikTok, Reels, Shorts	Signups per 1,000 views per platform