The App User Acquisition Playbook

Turn creator content and organic distribution into more app users at a lower cost

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

THE IDEA: Paid installs get more expensive every quarter, and the same audiences keep seeing the same ads. Creator content on organic channels works the other way: the more you post, the lower your cost per user. This playbook builds that acquisition channel step by step and measures what every user costs.

WHO IT'S FOR: Founders, growth and UA leads at consumer apps who want users at a lower cost per user.

THE RULES

• Creators bring the users. A network of creator accounts carries the reach.
• Test at volume. Many posts, many hooks, fast cuts.
• Every install tracked. No guessing where users came from.
• Cost per user decides. Every channel and creator is judged on what a user costs.

INSIDE

1. UGC production
2. Organic distribution
3. Creator network
4. Install tracking
5. Claude prompts
6. Creator briefs
7. Creative testing
8. Acquisition costs

Paste this at the start of every Claude session: