The Ecommerce UGC Sales Playbook

Turn product demos, customer stories and creator videos into more purchases

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

THE IDEA: Most UGC looks good and sells little. The videos that sell share three things: a real demo, a real customer and a clear reason to buy now. This playbook builds every video around those three things and tracks each one to purchases.

WHO IT'S FOR: DTC and Shopify founders, eCom managers and creative teams working with creators.

THE RULES

• Every video has one job. Move someone closer to buying.
• Show, then tell. The product works on screen before anyone explains it.
• Real people. Customers and creators, not logos.
• Judge by purchases. Orders per 1,000 views decide what scales.

INSIDE

1. Product demos
2. Customer stories
3. Creator recruitment
4. Shoppable content
5. Claude scripts
6. Creator briefs
7. Organic distribution
8. Purchase tracking

Paste this at the start of every Claude session: