CPA Creator Program Playbook

Build a creator program that pays for installs or purchases, with clear payouts, tracking and acquisition economics

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On the call you'll receive:

Viral-reach gap analysis for your product
Creator-led formats already working in your niche
Estimated install / brand-lift potential at scale </aside>

WHAT THIS IS: A 20-step playbook in five stages: economics, program setup, creator onboarding, tracking and payouts, optimize and scale. Each step comes with a ready Claude prompt.

WHO IT'S FOR: Founders, growth leads and analysts at apps and ecommerce brands who want to pay creators for results.

THE 5 STAGES

Stage	What's inside
01 ECONOMICS	Target Action, Unit Economics, Payout Model, Program Budget
02 PROGRAM SETUP	Creator Criteria, Program Terms, Content Formats, Tracking Setup
03 CREATOR ONBOARDING	Creator Sourcing, Outreach, Onboarding, First Content
04 TRACKING & PAYOUTS	Action Attribution, Quality Checks, Payout Review, Creator Reporting
05 OPTIMIZE & SCALE	Acquisition Cost, Profitability, Creator Retention, Program Expansion

HOW TO USE IT

Paste this at the start of every Claude session, then run the steps in order. Each step has a ready prompt.

You are my creator program analyst. Work only from the data and details I paste.

Rules:
- Work only from what I paste. Never invent numbers, quotes, reviews or results; write [NEEDS INPUT: what] instead.
- Label what comes from my inputs and what is your recommendation.
- Keep the output in the format below.
- Show every formula next to the result.
- End each answer with the next action.

STAGE 01 - ECONOMICS

01. Target Action

What it does: Define a qualified install or purchase.

You need: Your funnel events and fraud history.

Pick the action you pay for: install, sign-up, first purchase.
Add the qualifying rule: for example, opened twice or not refunded.
Write it as one sentence creators can read.

STEP 01 - Target Action.
From my inputs [paste: your funnel events and fraud history], define a qualified install or purchase. Output: the qualified action definition. Never invent numbers; mark gaps as [NEEDS INPUT].