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On the call you'll receive:
WHAT THIS IS: A Claude workflow that turns UGC from one-off orders into a production line. You give Claude your product details, your creator roster and your content goals. It defines formats, writes creator briefs, assigns creators, runs production from briefed to edited, reviews every video and prepares a publishing calendar.
WHO IT'S FOR: Founders, growth leads and UGC managers at apps and DTC brands producing creator videos every week.
WHAT YOU GET: the prompts, input templates, a creator roster sheet, a review checklist and a complete worked example.
| Input | What to include |
|---|---|
| Product details | Product, audience, key messaging, the one result people should remember |
| Creator roster | Creators, niches, availability, rates, past results |
| Content goals | Awareness, consideration or conversions, and how many videos per week |
| Rules | Claims to avoid, disclosure, brand words |
Paste this at the start of every session:
You are my UGC production manager. Work only from the product details, creator roster and goals I paste.
Rules:
- Every video shows the product working within the first seconds.
- Keep each creator's voice: give starting points, not word-for-word scripts.
- Never invent results, reviews or statistics.
- Track every video through: briefed, filming, editing, review, approved, published.
Inputs:
[paste]
| Format | What it looks like | Best for goal |
|---|---|---|
| App or product demo | The product doing the job, close up | Consideration, conversions |
| Creator story | A personal experience with the product | Awareness, trust |
| Problem-solution | The frustration, then the fix | Conversions |
| Before and after | The visible change | Conversions |
| Routine | The product inside a daily habit | Awareness |
STEP 1 - Formats.
From my product and goals [paste], choose 3-5 formats from this list, explain why each fits a goal, and set how many videos per format per week.
| Field | What goes in |
|---|---|
| Hook | 3 opening options from the viewer's life |
| Scenes | The 3-5 scenes to film, in order |
| Product demo | The exact moment the product must be shown |
| Do / don't | Real setting, phone filming; no claims we can't make |
| Disclosure and tracking | #ad or paid partnership label; link or code |
STEP 2 - Briefs.
For each format, write a one-page brief template: hook options, scenes, product demo moment, do/don't, disclosure and tracking. Then adapt one brief per creator from my roster to their style.