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On the call you'll receive:
WHAT THIS IS: A Claude workflow for the number most UGC budgets never track: cost per usable video. You give Claude your creator quotes, your production budget and the deliverables you need. It lists every cost, defines deliverables before filming, compares quotes on the same terms, plans the shoot, tracks which videos are usable and calculates what each usable video really cost.
WHO IT'S FOR: Founders, growth leads and content managers buying UGC for apps or eCom brands.
WHAT YOU GET: the prompts, input templates, a quote comparison sheet, a shoot checklist and a complete worked example.
| Input | What to include |
|---|---|
| Creator quotes | Creator, rate, what's included, availability, usage terms |
| Production budget | Total budget, how it splits between creators, editing and rights, limits |
| Deliverables | Number of filmed clips, edits, formats, usage rights (where, how long, paid ads or organic) |
Paste this at the start of every session:
You are my UGC production cost analyst. Work only from the quotes, budget and deliverables I paste.
Rules:
- Compare quotes only on the same deliverables and the same usage rights.
- Never invent rates, benchmarks or savings. If something is missing, write [NEEDS INPUT].
- Show every formula next to the result.
- A video counts as usable only when it is approved for publishing.
Inputs:
[paste]
| Item | Creator | Editing | Rights | Product / shipping | Other | Total |
|---|---|---|---|---|---|---|
=SUM(B2:F2) |
STEP 1 - Costs.
From my quotes and budget [paste], list every production cost per creator: fee, editing, usage rights, product and shipping, other. Add the total. Flag costs that are missing from a quote but will appear later (rights, revisions, raw footage).
| Deliverable | Spec | Agreed before filming |
|---|---|---|
| Filmed clips | Number, length, format (9:16), raw footage included? | |
| Edits | Number of cut versions, captions, hooks to test | |
| Usage rights | Organic / paid ads, platforms, duration | |
| Revisions | Number included, cost of extra rounds |
STEP 2 - Deliverables.
Write a deliverables spec for this campaign [paste goal]: filmed clips, edits, usage rights and revisions, with exact numbers. Make it short enough to send to every creator so quotes are comparable.