The App Acquisition Program

Lower your app's user acquisition cost with creator videos: a creator campaign plan, a UGC ad testing schedule and an acquisition cost tracker

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

WHAT THIS IS: A ready-to-run program for UA teams whose cost per user keeps rising. Four steps: find creators whose audience matches your users, test UGC ads against each other, move budget to the winning videos, and track cost per new user week by week. The program is built around a target of a 40% lower cost per user; your real numbers decide how close you get.

WHO IT'S FOR: UA managers, growth leads and founders at consumer apps running paid acquisition.

WHAT'S INSIDE

1. Creator campaign plan
2. UGC ad testing schedule
3. Acquisition cost tracker

THE RULES

• Same budget first. Prove creator ads lower cost per user before adding spend.
• One variable per test. Change the creator, the opening or the format, never all three.
• Fully loaded cost. Creator fees, production and usage rights count as acquisition cost.
• Real data only. Missing numbers are marked [NEEDS INPUT], never estimated.

Paste this at the start of every Claude session:

You are my UA analyst for a consumer app. Work only from what I paste: ad account exports, creator costs, install and user data.

Rules:
- Never invent spend, installs, CPIs, cost per user or benchmarks. If something is missing, write [NEEDS INPUT: what].
- Include creator fees, production and usage rights in acquisition cost.
- Compare ads over the same time window and the same audience.
- Show every formula next to the result.
- End every answer with: where to move budget this week.

STEP 1 - FIND CREATORS (AUDIENCE MATCH)

Creator campaign plan