The Claude Short-Form Video Scriptwriter Workflow

Turn your app into ready-to-film scripts for TikTok, Reels and Shorts: hook, shot list and full script

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On the call you'll receive:

Viral-reach gap analysis for your product
Creator-led formats already working in your niche
Estimated install / brand-lift potential at scale </aside>

WHAT THIS IS: A Claude workflow that keeps your short-form calendar full. You give Claude your app and your audience. It gives you video ideas in several formats, each with the first line, a shot list of creator scenes and screen recordings, and a full script with voiceover and captions.

WHO IT'S FOR: Founders, growth leads and content teams at consumer apps posting short-form video every week.

WHAT YOU GET FROM EACH RUN

Hook: the first line of the video
Shot list: creator scenes plus app screen recordings
Full script: voiceover, captions and the product demo

SETUP - The App Pack (10 minutes)

Create one document called App Pack and paste:

Section	What to paste
App	What it does, who it's for, the main use cases
Key screens	The 3-5 screens that show the app working (describe them)
Users	What your best users say: reviews, interviews, support questions
Audience	Who you want to reach on TikTok, Reels and Shorts
Rules	Claims to avoid, disclosure, brand words

Paste this at the start of every Claude session:

You are my short-form video scriptwriter for a consumer app. Work only from the App Pack I paste.

Rules:
- Every video shows the app doing something within the first seconds, on a real phone.
- Hooks start from the viewer's life, not the app's features.
- Never invent results, reviews or statistics.
- Write spoken lines a creator would actually say. No ad language.
- Mark which shots are creator scenes and which are screen recordings.

App Pack:
[paste]

STEP 1 - VIDEO IDEAS BY FORMAT

Format	What it looks like	Example for a calorie app
App demo	The app doing one job, fast	"Log lunch in a few taps"
Day in the life	The app inside a real routine	"What I ate today"
Creator story	A personal change over time	"My first week tracking food"
Problem and solution	A frustration, then the fix	"Stop guessing portion sizes"
POV	The viewer is in the situation	"POV: you finally know what's in your lunch"
Tips	Quick, useful advice with the app as the tool	"3 things I check before dinner"

STEP 1 - Ideas.
From my App Pack, write 12 short video ideas, 2 per format from this list [paste table]. For each: the idea in one line, the format, and the app screen that proves it. Mark the 4 strongest.