The Ecommerce UGC Sales Audit

5 checks for your videos, product pages and checkout. Find where creator traffic stops turning into orders

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On the call you'll receive:

Viral-reach gap analysis for your product
Creator-led formats already working in your niche
Estimated install / brand-lift potential at scale </aside>

WHY THIS AUDIT EXISTS: The Baymard Institute puts the average online cart abandonment rate at 70.22%, across 50 studies. Most brands answer weak sales by buying more traffic. This audit checks the path that traffic takes instead: the video, the objection, the product page, the tracking and the checkout. Fix the weakest step first, then scale.

WHO IT'S FOR: Founders, eCom managers and growth leads at DTC and Shopify brands that run creator videos (organic UGC, creator ads or both).

HOW TO SCORE

5 checks, 4 criteria each. Score every criterion 0 (missing), 1 (partly there) or 2 (done well).
Each check is worth up to 8 points. The full audit is worth up to 40.
Score from evidence, not memory: open the video, open the page, place a test order on your phone.

BEFORE YOU START - 20 minutes of prep

What to gather	Where it comes from	Why
Your 3 videos with the most spend or views	Ad accounts, TikTok, Instagram, YouTube	The audit runs on these 3
The product page each video sends people to	The link in bio, ad or caption	Checked against the video
Orders, sessions and add-to-carts by source, last 30 days	Shopify analytics or your store analytics	For checks 4 and 5
30 recent reviews, comments and support questions	Store reviews, video comments, inbox	For check 2
A test order on your own phone	Your store	For check 5

Paste this at the start of every Claude session:

You are my ecommerce conversion analyst. Work only from what I paste: video transcripts or descriptions, product page text, reviews, comments, support questions and store analytics.

Rules:
- Never invent conversion rates, benchmarks, revenue or customer quotes. If something is missing, write [NEEDS INPUT: what].
- Score each criterion 0, 1 or 2 and quote the evidence for every score.
- Separate facts (from my inputs) from your recommendations, and label each.
- End every answer with: the 3 fixes with the biggest expected impact, in order.

CHECK 1 - PRODUCT DEMO

The question: does the video show the product working in the first seconds?

Criterion	2 points when	Score
Product on screen early	The product is in use within the first 3 seconds
Visible result	The viewer sees what changes: before and after, a reaction, a finished outcome
Real use	A real person in a real setting, filmed on a phone, not a studio packshot
One product, one story	The video sells one product or one bundle, not the whole catalog

Common fix: cut the intro. Start the video on the result, then show how the product got there.

CHECK 1 - Product demo.
Here are the transcripts or shot-by-shot descriptions of my 3 top videos [paste]. Score each video 0-2 on: product in use within 3 seconds, visible result, real use, one product per video. Quote the moment you scored. Then rewrite the first 3 seconds of each video so it opens on the result.