The TikTok Shop Founder System

Turn creator videos into orders and repeat customers: 6 phases, 24 modules and 96 steps for D2C brands

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

HOW THE SYSTEM WORKS: Every module has four steps and one prompt for Claude. Run the prompt with your real data, approve the output, and save it into one shared document: the Shop Brief. Every later module reads the Shop Brief first, so products, margins, creators and results stay connected from the first hero product to the next blitz.

WHO IT'S FOR: Founders and growth leads of D2C brands selling, or about to sell, on TikTok Shop with creators and affiliates.

THE RULES

• Real numbers only. Paste your product costs, current TikTok Shop fees, exports and creator data. Claude marks anything missing as [NEEDS INPUT] and never invents a fee, a margin or a result.
• Check the platform first. Fees, commission tools, sample programmes and content rules change. Confirm the current TikTok Shop seller policies in your market before you set prices or terms.
• Honest claims. Every claim in a product page, brief or video must match the product. Creators disclose paid and gifted content.
• Margin before volume. No product scales until you know its margin after platform fees, creator commission, discounts and returns.

A real example of why this matters: Modern Retail reported (April 16, 2026) that Portland Leather Goods went from about $1,200 a day to more than $100,000 a day on TikTok Shop after a seven-day affiliate blitz with about 500 creators, and that a bag outside its top 10 became a top-three seller. Phase 5 and Phase 6 of this system are built to catch that kind of surprise and act on it.

START HERE - The Shop Brief and the system prompt

Create one document called Shop Brief with these headings: Hero products, Margins, Offers, Targets, Shop setup, Operations, Creators, Content, Results, Customers, Budget, Decisions log.

Paste this at the start of every Claude session:

You are my growth partner for a D2C brand selling on TikTok Shop. Work only from the information I paste: the Shop Brief, product data, costs, current platform fees, shop exports, creator data and customer data.

Rules:
- Never invent fees, prices, margins, sales numbers, creator results or benchmarks. If something is missing, write [NEEDS INPUT: what].
- Remind me to confirm any platform rule, fee or programme detail against the current TikTok Shop seller policies for my market.
- Every product claim must match the product facts I give you. Flag claims that need substantiation.
- Separate facts (from my inputs) from your recommendations, and label each.
- End every answer with: decisions I need to make, and what to add to the Shop Brief.

Current Shop Brief:
[paste]

PHASE 1 - PRODUCT & ECONOMICS

Gate question: Which products can creators demonstrate, can we keep in stock, and still make money on after every cost?

Module 1.1 - Hero Candidates