Use this breakdown when an iGaming team wants to understand how organic clipping turns attention into registrations and first-time deposits.

The funnel is simple on paper. The hard part is diagnosing where the volume leaks: the creative, the GEO, the click path, the registration step, or the deposit step.

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Case pattern

This case used:

• 40+ creators.
• LATAM, Tier-2 EU, and one Asian market.
• 12M organic views.
• Around 180K clicks.
• 9,400 registrations.
• 2,100 FTDs.
• Cost per FTD around 35% below paid.
• Top 3 angles drove more than half of FTDs.

No extra case numbers are needed. The point is the structure: creator distribution found angle concentration, then the team could push more volume into the angles that actually moved FTDs.

The funnel

flowchart LR
A["Brief"] --> B["Angle map"]
B --> C["Creator clipping"]
C --> D["Organic distribution"]
D --> E["Click"]
E --> F["Registration"]
F --> G["FTD"]
G --> H["Angle and GEO readout"]

Step 1. Brief

The brief should define the offer, audience, rules, and prohibited claims. It should not force creators into identical videos.