A practical operating system for planning, launching, and scaling a high-volume organic UGC campaign without losing control of cost or quality.

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CASE SNAPSHOT

Goal: 12M verified views across the US and UK in four weeks.

Result: 26M verified views, 216% of target, at a $0.90 effective CPM.

Total creator spend: $23,320. Production cost: $0.

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We help teams across mobile apps, games, iGaming, AI products, and SaaS generate scalable organic reach through distributed creator content.

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What this blueprint helps you build

This is not a “make a few UGC videos” checklist. It is a campaign operating model for teams that need enough volume to discover winners, verify the reach, and move budget into the formats that work.

Use it to define:

1. Start with the campaign equation

Before choosing creators or writing scripts, define the four numbers that control the campaign.

Input What to define Example
Verified-view target The reach that must pass your quality rules 12,000,000
CPM ceiling The maximum acceptable cost per 1,000 verified views $2.00
Campaign window The time available to launch, learn, and scale 4 weeks
Priority markets The geographies that count toward delivery US + UK

Maximum working budget = verified-view target ÷ 1,000 × CPM ceiling.

For a 12M-view target at a $2 CPM, the ceiling is $24,000. This gives the team a clear boundary before the first creator posts.

2. Build the campaign for distribution, not production

The campaign does not need expensive production to create learning. It needs enough independent distribution points.