A simple framework for building an organic UGC engine that can produce volume, protect quality, and scale what works.

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
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The big idea

Most teams treat UGC as a creative format.

The stronger way to treat it is as a distribution system.

A viral UGC system needs five parts working together: volume, creator network, aligned incentives, quality filtering, and winner scaling.

If one pillar is missing, the channel becomes harder to repeat.

Pillar 1: Volume

You cannot reliably predict which video will break out before it reaches the feed.

That is why volume matters.

A useful test has enough posts to compare:

• hooks;
• first frames;
• creators;
• platforms;
• editing styles;
• topics;
• audiences;
• geos.