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We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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On the call you'll receive:

• Viral-reach gap analysis for your product
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The Creative Performance Checklist

Filter weak concepts before you spend a dollar, catch fatigue before CPA does, and keep the next wave ready — the full lifecycle audit for e-commerce creative

THESIS: E-commerce brands lose money on creative at three moments, and almost everyone only guards the last one. Before production — weak concepts get filmed because nobody filtered them on paper, and every one costs a creator fee, an edit, and a test budget to learn what a 10-minute checklist would have told you for free. During the run — fatigue announces itself in the leading indicators days before CPA moves, but most teams watch CPA, which is the coroner's report, not the diagnosis. At replacement time — the winner dies and the next batch is still being filmed or approved, so the team keeps spending on a corpse because no bench exists. This checklist guards all three: a pre-production filter that kills weak concepts at zero cost, the early-warning signals that fire before the money burns, and the variation-and-pipeline discipline that makes fatigue a rotation instead of a crisis.

CONTEXT: The 2026 stakes: creative is now ~56% of incremental conversions (Meta internal study) — a bigger lever than audience or bid — while the fatigue clock collapsed from 9-day to 3-day refresh cycles and top-quartile teams ship 80–120 variants a month. In that market, producing an unfiltered concept is the single most expensive habit in performance creative: the industry's own benchmark says validate 20–30 hook variants cheaply before commissioning production, and magnify only the 3–5 that earn it. Run Section A on every concept before it's filmed; Sections B–D weekly on everything that's live. Verdict rule at the end.

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SECTION A — The pre-production filter (kill weak concepts at $0)

Score each concept 0–2 per check before anything is filmed. A concept under 8/12 doesn't get produced — it gets fixed or killed on paper.

CHECK 1 — The 3-second silent test

• What to look for: the core moment is legible to a stranger in 3 seconds, sound off, no caption.
• Red flags: the concept needs a sentence of setup; the payoff requires context; "it makes sense once you watch it."
• How to fix: sharpen to one moment — one product, one outcome, one frame-pair. If it can't survive muted, it can't survive the feed.

CHECK 2 — The reason-to-care is the buyer's, not the brand's

• What to look for: the concept opens on the viewer's problem or desired outcome — frustration→solution converts 3–4× better than aesthetic product showcases.
• Red flags: the concept leads with the product's features, the brand story, or "look how beautiful" footage.
• How to fix: invert — outcome first, product as the tool that got there. If you can't name the frustration it solves, the concept has no engine.

CHECK 3 — A share/stop trigger exists

• What to look for: at least one of: unexpected result, visible transformation, screenshot-worthy moment, "send this to a specific person" energy.
• Red flags: watchable but not passable — the polished demo nobody would show a friend.
• How to fix: a concept with zero triggers can't travel regardless of execution; rebuild around the strongest trigger the product actually has.