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A swipe file of over 30 viral campaigns, broken down to the exact mechanics that made them spread. Not "the creative was strong." The real reason people stopped, watched, shared, and remembered. Then the patterns turned into tools you can run this week.

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How to use this resource

Every section is a working tool, not theory. You get frameworks to think with, tables and checklists to run, full breakdowns to learn from, and copy ready prompts you can paste into Claude.

Use it three ways:

• Study. Read the campaign breakdowns in Section 2 and the categories in Section 3. Learn to see the mechanism under the creative.
• Build. Use the Core Idea Builder, the Campaign Planner, and the prompt library to design your own campaign.
• Score. Run the Campaign Quality Score before you spend a cent on production.

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The one rule of this swipe file: copy the mechanism, never the creative. The visuals, slogans, and characters belonged to one brand at one moment. The reason they worked is what you can reuse.

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Who this is for

Founders, marketers, brand and social managers, creative strategists, content creators, agencies, and startups. B2B or consumer. If you need campaign ideas that spread and still connect back to the business, this was built for you.

What is inside

Eleven sections plus a closing guide. They stack in order, so Section 1 sets up the language everything else uses.

1. What Makes a Campaign Go Viral: the ten factor framework and a scoring system.
2. The Viral Campaign Database: over 30 campaigns broken down in full, across three parts.
3. Viral Campaign Categories: twelve mechanisms, when to use each, with fill in the blank formulas.
4. Why People Share: the sharing psychology framework.
5. The Core Idea Builder: turn a flat message into a campaign.
6. Platform Strategy: how the campaign changes on each platform.
7. The Campaign Adaptation Framework: take the mechanism without copying the creative.
8. The Viral Campaign Planner: a full planning template with worked examples.