For mobile app founders, consumer-mobile growth leads, and UA managers running organic distribution who want a replicable system — not a one-off viral story.
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🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.
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On the call you’ll receive:
Most "growth hack" case studies don’t survive a second look. Someone posts a screenshot of one viral video, you reverse-engineer it, and there’s nothing underneath. No system. No reason it would repeat.
Rizz is the opposite. It’s the cleanest organic distribution system in consumer mobile right now, and every layer of it is replicable.
The numbers: 10M+ users (CBS News interview with co-founder Roman Khaves) on top of 7.5M+ documented downloads. 550M+ aggregated TikTok views across their account network. Scaled to a $500K/month run-rate, with $10M+ cumulative revenue (Khaves on X, April 2025) and 5B+ views across the broader creator network. All bootstrapped — zero outside funding on Crunchbase, zero on Tracxn, Khaves himself uses the word "bootstrapped" publicly. And 100% content-led — zero traditional paid UA on Meta/Google.
This is the part operators miss. "Zero paid UA" doesn’t mean "zero growth spend." It means they swapped paid-auction economics for creator-network economics. They built their own affiliate engine through AffiliateNetwork.com (which Khaves co-founded — creator.rizz.app literally redirects to it) and pay creators on performance instead of bidding against Google and Meta for installs. Same outcome — installs at scale. Different cost structure — no CPI inflation, no auction tax.
A few more anchor points before we get into the system:
The reason this matters for you: if you ship a consumer app and you’re staring at a $4-8 blended CPI on Meta, Rizz proved you can build a parallel distribution system that hits 7-figure monthly revenue without ever entering that auction. The mechanics are below. None of them are exotic. All of them are operational.
Rizz’s organic distribution sits on four layers. Each one does a specific job. Remove any one and the system breaks.
Layer 1 — The replicable content format. A 2-5 minute faceless video with Minecraft gameplay as b-roll, text-conversation drama overlaid on screen, and the Rizz app shown only in the final seconds. So replicable that competitors literally copy-pasted the format. That’s the point — replicability is the moat, not the gimmick.