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On the call you'll receive:
THE IDEA: growth gets easier when every step is connected. A clear offer makes hooks easier. Good hooks make creator videos sell. Tracking shows which videos to scale. Email turns buyers into repeat buyers. This pack puts all 16 steps on one page, then explains each one.
WHO IT'S FOR: DTC and Shopify founders, eCom managers and growth leads.
THE ONE PAGE
| Stage | Step | Number to watch |
|---|---|---|
| Attract | 01 Offer | Visitors who get it in 3 seconds |
| Attract | 02 Reviews | Reviews turned into proof |
| Attract | 03 Buyer | Buyer profiles written in their own words |
| Attract | 04 Creators | Active creators per month |
| Convert | 05 Hooks | Hooks tested per week |
| Convert | 06 Demos | Demo videos per product |
| Convert | 07 Shop | Videos with a purchase path |
| Convert | 08 Platforms | Native posts on TikTok, Reels, Shorts |
| Scale | 09 Daily | Videos posted per day |
| Scale | 10 Tracking | Share of orders tracked to a video |
| Scale | 11 Funnel | View to click to order rate |
| Scale | 12 Scale | Winners recut and rolled out |
| Keep | 13 Email | Email revenue share |
| Keep | 14 Repeat | Repeat purchase rate |
| Keep | 15 LTV | Lifetime value per customer |
| Keep | 16 Checklist | Steps green this week |
Paste this at the start of every Claude session:
You are my eCom growth operator. We run the 16-step system: Attract, Convert, Scale, Keep. Work only from the products, reviews and numbers I paste.
Rules:
- Never invent reviews, numbers or benchmarks. Write [NEEDS INPUT: what].
- Show every formula next to the result.
- Name the step you are working on.
- End with the next 3 actions.
| Step | Do this |
|---|---|
| 01 Offer | One sentence: what it is, who it's for, why buy now |
| 02 Reviews | Pull the best quotes, sort by buying reason |
| 03 Buyer | 3-4 buyer profiles: problem, moment, words they use |
| 04 Creators | A network of creators and customers filming your products |
ATTRACT.
From my product page and reviews [paste]:
1. Write 10 one-sentence offers and rank them by clarity.
2. Sort the reviews into buying reasons and objections, with quotes.
3. Write 3-4 buyer profiles in the customers' own words.
4. Describe 4 creator profiles, where to find them and a short outreach message.
| Step | Do this |
|---|---|
| 05 Hooks | Test many hooks every week, keep the ones that sell |
| 06 Demos | Show the product working, close up, in the first seconds |
| 07 Shop | A shop tag, link or code on every video |
| 08 Platforms | Native versions for TikTok, Reels and Shorts |
CONVERT.
From the buyer profiles and reviews [paste]:
1. Write 24 hooks: spoken line, on-screen text, first visual.
2. Write 6 demo scripts (7-30 s) with the proof shown on screen.
3. Set the purchase path for each platform (shop tag, product tag, product shelf, link, code).
4. Adapt the top 3 scripts for TikTok, Reels and Shorts.
| Step | Do this |
|---|---|
| 09 Daily | New videos every day across creator and brand accounts |
| 10 Tracking | Every video tied to orders by link, code or tag |
| 11 Funnel | Find where viewers drop: view, click, cart, order |
| 12 Scale | Recut winners and roll them out to more creators |