A per-geo teardown of the paid-vs-organic CPM gap across Tier-1 mobile markets — anchored on a Q4 case (12-account network across US, UK, DACH; 18M organic views; 311k installs; blended CPI $1.40 vs $4.20 on the paid stack), with per-geo organic CPM math, install volume per 30-account network by country, and a ranked "where to start" decision framework for studios picking their first geo to bolt an organic distribution layer onto.
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The paid auction prices reach by geo. Some Tier-1 geos price an impression 10x cheaper than others on Meta. Organic distribution does not. A 30-account organic network in Germany costs roughly the same to run as one in the US — but the gap to paid in Germany is wider, the regulatory environment penalizes paid harder, and the creator-supply structure changes the install math in non-obvious ways country by country. This breakdown maps the paid-vs-organic CPM gap across Tier-1 markets, the install volume one organic network produces per geo, and which geos give the widest cost gap for studios deciding where to start.
Two cost surfaces, same Tier-1 user pool, three flagship geos we operated in last quarter:
Organic effective CPM across the networks we operate in the same three geos:
All three sit inside the Tier 2 product-demo band ($0.5–2) of our $1M CPM Study across 847 internal campaigns — i.e., the per-geo organic numbers aren't anomalous, they're where production-quality short-form gameplay/product video lands in the Tier-1 organic auction.
The math, per geo: