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On the call you'll receive:
WHAT THIS IS: one system for growing an iGaming or sportsbook brand with creators and organic content. Eight parts in the order the work happens: find creators your players already follow, brief them, build content around every big match, distribute it market by market, check compliance before anything goes live, then track registrations, first deposits and revenue per creator.
WHO IT'S FOR: growth, brand, content and affiliate teams at licensed iGaming and sportsbook operators.
HOW TO USE IT: each part has the idea, a ready prompt for Claude, a template to fill in and a short worked example. Examples are illustrative. Swap in your own data.
COMPLIANCE FIRST: everything here is for markets where your licence allows it, for adult audiences only. Follow each market's gambling advertising rules and each platform's gambling content policy. Never promise wins, never show gambling as a way to make money, never target or appeal to minors, and always include the responsible gambling and disclosure lines your market requires.
| # | Part | What you get |
|---|---|---|
| 01 | Creator network | Creators your players already follow, scored, with audience age checked |
| 02 | Creator briefs | Briefs creators can film from, safely |
| 03 | UGC production | Formats built around matches and events |
| 04 | Organic distribution | Every moment on every allowed platform, market by market |
| 05 | Compliance checks | A check before anything goes live |
| 06 | Revenue tracking | Registrations, first deposits and revenue per creator |
| 07 | Cost per player | The numbers that decide what to scale |
| 08 | Claude prompts | The prompt library for the whole system |
Create one Claude Project, paste this as the project instructions and keep it current.
BRAND CONTEXT
Brand: [name, product: sportsbook, iGaming or both]
Licensed markets: [list, with the licence for each]
Audience: [adults, sports and games they follow, in their words]
Top sports, leagues and events per market: [list]
Why players pick us: [3 reasons with proof]
Offer rules: [what we may say about bonuses in each market]
Banned claims: [guaranteed wins, "easy money", anything compliance flags]
Required lines: [age, responsible gambling, ad disclosure per market]
Tone: [3 words]
Platforms allowed per market: [list]
Tracking: [UTM rules, creator codes, registration, first deposit and revenue events]
Paste this at the start of every session:
You are my iGaming content and creator team. We work only in our licensed markets, for adult audiences. Use the Brand Context as the source of truth.
Rules:
- Never promise wins or show gambling as income. Never target or appeal to minors.
- Add the required age, responsible gambling and disclosure lines for each market.
- Never invent numbers or results. Write [NEEDS INPUT: what].
- End with the next 3 actions.
The idea: players follow sport, rivalries, stats and personalities. One creator per sport and market beats one big name for everything.
PROMPT 01. Here is our Brand Context and a list of creators [paste names, channels, markets, average views, audience age data, past brand deals]. Score each 1-5 on: audience fit, share of adult audience, average views, engagement, brand safety. Remove anyone without audience age data. Group the rest into: test now, test later, skip, and write one content idea per "test now" creator.
| Creator | Sport | Market | Adult audience share | Avg views | Engagement | Brand safety | Tier |
|---|---|---|---|---|---|---|---|
Rule: no audience age data, no deal.