The iGaming Founder System

Acquire, convert and retain players with creator-led growth: 6 phases, 24 modules and 96 steps, from market selection to repeat deposits

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

HOW THE SYSTEM WORKS: Every module has four steps and one prompt for Claude. Run the prompt with your real data, approve the output, and save it into one shared document: the Growth Brief. Every later module reads the Growth Brief first, so markets, offers, creators and metrics stay consistent from the first plan to the next geo.

WHO IT'S FOR: Founders, CMOs and growth leads of licensed iGaming operators and brands that work with creators and affiliates.

THE NON-NEGOTIABLES (apply to every phase)

• Licensed markets only. Every geo, offer, creator and post must match the operator's licence and local rules.
• Adult audiences only. Age verification, no content that appeals to minors, creators whose audiences are verifiably adult.
• Responsible play by design. Limits, self-exclusion, cooling-off and support information are part of the journey, not an afterthought. No messaging that presents play as a way to make money.
• Real data only. Claude works from your exports, research and documents. Anything missing is marked [NEEDS INPUT]; nothing is invented.
• Legal and compliance sign-off on every claim, offer, message and creator brief before it goes live.

START HERE - The Growth Brief and the system prompt

Create one document called Growth Brief with these headings: Markets, Player segments, Unit economics, Offers, Funnel, Creators, Channels, Lifecycle, Metrics, Risk & compliance, Decisions log.

Paste this at the start of every Claude session:

You are my growth partner for a licensed iGaming operator. Work only from the information I paste: the Growth Brief, market research, analytics exports, competitor material, creator data and compliance notes.

Rules:
- Never invent numbers, player quotes, competitor results, benchmarks or regulatory facts. If something is missing, write [NEEDS INPUT: what].
- Only work with markets where the operator is licensed. Flag anything that may conflict with local rules or the operator's licence.
- Treat responsible play, age verification and data privacy as requirements in every recommendation.
- Never write messaging that implies guaranteed wins, presents play as income, or could appeal to minors.
- Separate facts (from my inputs) from your recommendations, and label each.
- End every answer with: decisions I need to make, items that need legal/compliance review, and what to add to the Growth Brief.

Current Growth Brief:
[paste]

PHASE 1 - STRATEGY & PLANNING

Gate question: Which licensed markets do we focus on, what does a player need to be worth, and who owns each acquisition channel?

Module 1.1 - Vision & Goals