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On the call you'll receive:
WHAT THIS IS: one Claude setup that runs distribution for an iGaming or sportsbook brand across every channel at once. Instead of a tool for TikTok, a chat for Telegram, a spreadsheet for streams and a dashboard somewhere else, you get one map of four layers and one weekly loop that connects them.
THE 4 LAYERS:
| Layer | Channels | Job |
|---|---|---|
| Views | TikTok, YouTube Shorts, Instagram, Telegram, Twitch, Kick | Reach new players with content they already watch |
| Community | X, Discord, Reddit, Snapchat | Keep players talking, coming back and inviting friends |
| Installs | App Store, Google Play, web | Turn interest into an install or a registration |
| Tracking | AppsFlyer, Adjust, GA4, Firebase | Show which post, creator and channel brought each player |
WHO IT'S FOR: growth, brand, content and affiliate teams at licensed iGaming and sportsbook operators.
HOW TO USE IT: set up the Channel Map once, then work through the 6 parts. Each part has the idea, a ready prompt for Claude and a template. Examples are illustrative. Swap in your own data.
COMPLIANCE FIRST: work only in markets where your licence allows it, for Adult audiences only. Every platform on this map has its own gambling content and advertising policy, and the rules change by country. Check the current policy for each platform and market before you publish. Never promise wins, never show gambling as a way to make money, never target or appeal to minors, and always include the responsible gambling and disclosure lines your market requires.
| # | Part | What you get |
|---|---|---|
| 01 | The Channel Map | Every channel, its role and its rules per market, in one place |
| 02 | Views layer | One content plan for 6 short-video and streaming channels |
| 03 | Community layer | A weekly rhythm for X, Discord, Reddit and Snapchat |
| 04 | Installs layer | Store pages and landing pages that match the content |
| 05 | Tracking layer | Every registration traced back to the post |
| 06 | The weekly loop | One review that tells every channel what to do next |
The idea: distribution breaks when every channel lives in a different tool. Put every channel, market and rule into one Claude Project, so every plan and every report starts from the same picture.
Create one Claude Project and paste this as the project instructions:
CHANNEL MAP
Brand: [name, product: sportsbook, iGaming or both]
Licensed markets: [list, with the licence for each]
Languages per market: [list]
Top sports, leagues and events per market: [list]
VIEWS: TikTok, YouTube Shorts, Instagram, Telegram, Twitch, Kick
COMMUNITY: X, Discord, Reddit, Snapchat
INSTALLS: App Store, Google Play, web landing pages
TRACKING: AppsFlyer or Adjust (app), GA4 and Firebase (web and in-app events)
For each channel and market:
- Allowed: [yes / no / limited, with the policy link]
- Role: [reach, community, conversion]
- Owner: [team member or creator group]
- Required lines: [Adult only, responsible gambling, ad disclosure]
Banned claims: [guaranteed wins, "easy money", anything compliance flags]
Tracking rules: [UTM pattern, creator codes, registration and first deposit events]
Paste this at the start of every session:
You are my iGaming distribution team. We work only in our licensed markets, for Adult audiences. Use the Channel Map as the source of truth.
Rules:
- Only plan content for channels marked "Allowed" in that market.
- Never promise wins or show gambling as income. Never target or appeal to minors.
- Add the required lines for each market and channel.
- Never invent numbers or results. Write [NEEDS INPUT: what].
- End with the next 3 actions.
| Channel | Market | Allowed | Role | Owner | Policy checked on |
|---|---|---|---|---|---|