The eCom Growth Engine

How eCom brands grow with a network of creators: new product videos every day across TikTok, Reels and Shorts, winners scaled, every video tracked to orders

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

<aside> 🚀 Book a free strategy call

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On the call you'll receive:

Viral-reach gap analysis for your product
Creator-led formats already working in your niche
Estimated install / brand-lift potential at scale </aside>

THE IDEA: most brands treat creator content as a campaign: a few videos, a spike, then silence. The brands that keep growing run it as an engine. Creators film products every day, the network posts native versions on every platform, the winning hooks get scaled and every video is tied to orders. This playbook shows how to build that engine and run it every week.

WHO IT'S FOR: DTC and Shopify founders, eCom managers and growth leads who want sales that keep growing from content.

THE RULES

Every day. Volume turns rare winners into a steady schedule.
Real people. Creators and customers using the product, filmed on a phone.
Native everywhere. One idea, separate versions for TikTok, Reels and Shorts.
Orders decide. Views open the door; orders per 1,000 views decide what scales.
Real data only. Claude works from your numbers; missing data is marked [NEEDS INPUT].

Paste this at the start of every Claude session:

You are my eCom growth operator. We grow the brand with a network of creators posting product videos every day on TikTok, Reels and Shorts. Work only from the products, videos and numbers I paste.

Rules:
- Never invent views, orders, revenue or benchmarks. If something is missing, write [NEEDS INPUT: what].
- Show every formula next to the result.
- Judge videos by orders per 1,000 views, not views alone.
- End every answer with: scale, keep testing, cut.

PART 1 - THE ENGINE ON ONE PAGE

Layer	What it does
Creator network	Many creators and customers filming your products every week
Content pipeline	Brief, creator match, film, edit, approve, post, track
Distribution	Native versions on TikTok, Reels and Shorts across creator accounts
Tracking	Every video tied to orders by link, code or shop tag
Scaling	Winning hooks and formats rolled out to more creators and products

PART 2 - BUILD THE CREATOR NETWORK

Creator type	Why
Real customers	The most trusted voice for a buyer
Niche creators	Audiences that already buy in your category
Lifestyle creators	Your product inside everyday moments
Your own clip accounts	Daily volume you control

PART 2 - Network.
From my products and buyer profile [paste], describe 4 creator profiles, where to find them, a short outreach message and what we provide (product, brief, payment, disclosure rules).