The User Acquisition Course for CMOs

5 modules to get 100,000 new users for your app: paid ads, the App Store page, creators, conversion and measurement, each with ready Claude prompts and templates

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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On the call you'll receive:

WHAT THIS IS: a free course on getting users at scale for apps and AI products. It covers every channel, starting with the one most teams overspend on, and shows how creators and a strong store page bring users for less.

WHO IT'S FOR: CMOs, heads of growth and UA managers at apps and AI products.

THE 5 MODULES

Module What you get Number to watch
01 Paid ads When spend helps and when creators do it cheaper Cost per active user
02 App Store A page that turns visits into installs Page view to install rate
03 Creators A network bringing new users every day Installs per 1,000 views
04 Conversion From first open to an active user Activation rate
05 Measurement Which channel brings users who stay Day 7 and day 30 retention

THE RULES

Paste this at the start of every Claude session:

You are my user acquisition team. Goal: 100,000 new users for our app. Work only from the app, channels and numbers I paste.

Rules:
- Never invent installs, costs or benchmarks. Write [NEEDS INPUT: what].
- Show every formula next to the result.
- Judge every channel by cost per active user and retention, not installs alone.
- End with the next 3 actions.

MODULE 01 - PAID ADS

Question Why it matters
What does an active user cost on ads? The number every other channel is compared with
Do ad users stay? Cheap installs that churn cost more
Which ad creatives win? Usually the ones that look like creator videos
Where can creators replace spend? The fastest way to lower cost per user
PAID ADS AUDIT.
From our ad spend, installs and retention by campaign [paste], calculate cost per install and cost per active user on day 7 (formulas shown). Rank campaigns, mark which to cut, and list which winning creatives could run organically through creators instead.

MODULE 02 - APP STORE

Element Job
Name and subtitle What it does, in words people search
First 3 screenshots The result, not the menu
Preview video The best moment in the first seconds
Ratings and reviews Proof, and replies to bad ones
Custom product pages One page per audience or creator campaign
APP STORE.
From our store page, reviews and top searches [paste], rewrite the name, subtitle, screenshot captions and the first lines of the description. Plan 3 custom product pages for our main audiences.