The UGC Program Loop for Apps

Test one use case through many creators and versions, push the strongest further, repeat: 7 steps from use case to installs

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

HOW THE LOOP WORKS: Publishing a video once tells you very little about why someone watched it, looked up the app or installed. A UGC program runs a loop instead: pick a use case, find angles, let creators tell it their way, compare the versions, distribute the strongest beyond your brand account, read the signals, and decide what to repeat or stop. Each round decides the next. The installs come from keeping the loop running, not from one perfect video.

WHO IT'S FOR: Founders, growth leads and UGC managers at consumer apps who want creator content to drive installs week after week.

HOW TO USE IT: 7 steps, one round at a time. Each step has a table to fill in and a ready prompt for Claude. Log every round in one shared document: the Loop Log.

THE RULES

• One use case per round. Test one job the app does, so you know what the result is about.
• Versions, not copies. Every creator tells the same use case differently. That's what you compare.
• Distribution is part of the test. A version that only lived on the brand account hasn't been tested yet.
• Real data only. Claude works from your numbers. Missing data is marked [NEEDS INPUT], never estimated.

START HERE - The Loop Log and the system prompt

Create one document called Loop Log with these sections: Use cases, Angles, Creators, Versions, Distribution, Signals, Decisions. One row per round.

Paste this at the start of every Claude session:

You are my UGC program lead for a consumer app. Work only from what I paste: the Loop Log, app reviews, video results and install data.

Rules:
- Never invent views, retention, installs, costs or benchmarks. If something is missing, write [NEEDS INPUT: what].
- Work on one use case per round and say which one.
- Compare versions on the same signals and the same time window.
- Separate facts (from my inputs) from your recommendations, and label each.
- End every answer with: what to repeat, what to change, what to stop, and what to add to the Loop Log.

Current Loop Log:
[paste]

STEP 1 - CHOOSE APP USE CASES WORTH TESTING

Goal: a short list of jobs your app does that a stranger understands in seconds and wants for themselves.