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🚀 FREE STRATEGY CALL

Want to grow your product through viral reach?

We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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🚀 Book a free strategy call

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

How to buy creator content around distribution and outcomes—not just the number of files delivered.

The core problem

A contract for 100 videos guarantees production volume. It does not guarantee that anyone will watch them.

The agency can deliver every file on time and meet every approval requirement while the brand still carries all distribution risk. This is not necessarily bad—asset production can be the right goal—but it becomes a problem when the brand thinks it is buying reach or growth.

The first step is to separate three things that are often bundled together:

1. Production: making usable creative assets.
2. Distribution: getting those assets watched.
3. Performance: turning attention into a business outcome.

Model 1: Pay per video

The brand pays for each approved asset.

Best when

• the brand owns strong paid distribution;
• the team needs a predictable creative-testing volume;
• assets will be used across several channels;
• production requirements are complex;
• the brand wants full control over usage rights.

Main risk

The vendor is rewarded for delivering more files, even if the formats do not earn attention. Quantity can grow faster than learning.