A practical operating system for running organic UGC at real volume: creator sourcing, format research, briefs, pricing, moderation, reporting, and scaling winners.

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Want to grow your product through viral reach?

We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

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🚀 Book a free strategy call

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

The reality of organic UGC

Organic distribution does not behave like a paid ad account.

One campaign can publish thousands of videos and still get most of the result from a small number of winners. In one large-volume campaign, the distribution looked like this:

• 8,000 videos posted for one client;
• 3 viral videos crossed 10M+ views;
• 8 videos landed in the 5-10M range;
• 13 videos landed in the 1-5M range;
• about 200 more videos reached 10K-1M;
• the rest died in the feed.

That pattern is normal. Organic is a probability game. The job is to build a system that produces enough qualified shots, reads the signal quickly, and puts more volume behind what is clearly working.

The system

Organic UGC needs a conveyor belt:

1. Find creator supply.
2. Find formats that match the product.
3. Turn those formats into usable briefs.
4. Set creator economics around verified views.
5. Moderate quality and remove fake/bot activity.