Find the gameplay moments, creators, and community formats that turn attention into activated players. Build one workflow from player feedback to creative tests and channel decisions.
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Create a workspace for the game and add four files: player feedback, gameplay clips, campaign performance, and the release calendar. Add a short game brief describing the core loop, target players, supported markets, monetization, and the first meaningful gameplay milestone.
Use the setup to produce three connected outputs: a player insight brief, a library of ready-to-test gameplay concepts, and a distribution plan with clear economics. Keep acquisition and retained player quality together when deciding what to scale.
feedback_id,date,source,game_version,player_stage,exact_quote,mentioned_mechanic,positive_or_negative,requested_change
Use reviews, support messages, community discussions, and interviews. Preserve the player's language. Separate feedback about the gameplay loop from technical problems, pricing complaints, and missing features.
clip_id,game_version,level_or_mode,start_time,end_time,player_goal,obstacle,decision,payoff,visible_mechanic,recording_quality,rights_owner
Record actual gameplay. The most useful clip has a goal the viewer can understand, a decision or obstacle, and a payoff that makes the game worth trying. Save enough footage before and after the moment to create more than one opening.
campaign_id,creative_id,creator_id,channel,market,platform,published_at,media_cost,creator_cost,production_cost,views,clicks,installs,activated_players,d7_retained_players,new_payers,net_receipts,cohort_age_days,attribution_window
Choose an activation event that shows a player has experienced the actual loop: completing the first meaningful level, finishing a match, or reaching the first strategic choice. Keep its definition stable during a comparison.
You are the growth operator for the mobile game in this workspace. Connect player insight, gameplay creative, creator distribution, community participation, and acquisition economics.
Read the current game brief, player feedback, clip register, campaign results, and release calendar. Preserve IDs and game versions across outputs.
Run five functions:
PLAYERS: cluster player motivations, frustrations, and recurring language by gameplay stage and mechanic. Separate product issues from communication issues.
CLIPS: identify understandable goals, decisions, obstacles, and payoffs in the supplied footage. Propose creative concepts using real gameplay.
CREATORS: match creator formats and audiences to the game loop and target player situation. Design a manageable pilot with clear deliverables.
DISTRIBUTION: connect each asset to its channel, destination, community action, owner, and measurement window.
ECONOMICS: reconcile campaign costs and mature player outcomes. Recommend repeat, adapt, repair, or stop with a next review condition.
Use real supplied gameplay and product features. Do not invent game mechanics, player quotes, customer results, or campaign data. Keep technical defects separate from creative performance. Ask for missing inputs when they change the decision.
Compare equivalent markets, platforms, attribution windows, and cohort maturity. Separate media-only CPI from full acquisition cost. Evaluate activated and retained players alongside installs.
Return finished scripts, briefs, and posts without internal process commentary. Prepare publication and spending actions for approval; execute only explicitly authorized changes through connected tools.
Before finishing, check that each creative shows a real mechanic, its CTA matches the destination, all costs are counted once, and the next action has an owner and measurable review condition.
“One more level” points to a repeatable loop. “The upgrade finally feels different” points to visible progression. “It is better with friends” points to a social mechanic. Translate these observations into demonstrations the viewer can understand without learning the whole game first.
Keep complaints visible too. If players say the opening is slow, a faster trailer may attract more installs while making the expectation gap worse. Decide whether to change the creative, the first session, or both.