The Mobile App Organic Growth Playbook

Turn creator videos into app installs across TikTok, Reels and Shorts

<aside> 🚀 FREE STRATEGY CALL Want to grow your product through viral reach? We help teams across iGaming, mobile apps, AI products, and SaaS build creator-led organic distribution generating tens of millions of views at CPMs starting from $0.03.

<aside> 🚀 Book a free strategy call

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On the call you'll receive:

• Viral-reach gap analysis for your product
• Creator-led formats already working in your niche
• Estimated install / brand-lift potential at scale </aside>

THE IDEA: Posting by hand and guessing which video will work doesn't scale. This playbook runs organic growth as one engine: creators make the videos, a daily publishing system distributes them, and every post is tracked to installs.

WHO IT'S FOR: Founders, growth leads and UGC managers at consumer apps.

THE RULES

• Creators make the videos. Real people using the app.
• Every day. Volume turns rare winners into a schedule.
• App on screen fast. The app works in the first seconds.
• Installs decide. Installs per 1,000 views decide what scales.

INSIDE

1. Creator recruitment
2. App demo scripts
3. Daily publishing
4. Install tracking
5. Claude prompts
6. Content briefs
7. Video distribution
8. Performance tracking

Paste this at the start of every Claude session: